北师大版高中英语模块4--Unit 11 The Media Lesson 3-2

（单词翻译）

[00:02.06]However, even this is often not enough
[00:04.50]to be noticed in a modern city.
[00:06.51]Because of the advertising¹ boom²,
[00:08.30]people are used to seeing high standards
[00:10.50]of visual³ design.
[00:12.07]Modern advertisements must stand out
[00:14.28]in a world full of competition
[00:16.05]by combining the highest standards of design
[00:18.79]with ideas linked to the products
[00:20.81]to make them more attractive⁴.
[00:22.49]For example, some advertisements may suggest
[00:24.98]that buying a car can make you free.
[00:27.22]That is, they use the concept⁵ of freedom
[00:29.77]to sell the car.
[00:31.39]Other common ideas include happiness,
[00:33.56]wealth and success.
[00:35.29]In fact, in the world of advertisements,
[00:37.50]such content is as old as advertising itself.

[00:41.40]For many of today's advertisers,
[00:43.51]repeating old ideas
[00:44.86]is not a successful approach.
[00:46.83]They realize that it does not matter
[00:48.77]how attractive the idea linked
[00:50.83]with the product is-
[00:52.56]most people know that the main purpose
[00:54.38]of the advertisement is making customers
[00:56.68]spend money.
[00:57.95]Instead, these advertisers
[00:59.72]look for other ways to make people
[01:01.27]notice their products.
[01:02.16]