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(单词翻译)
Avon is the world’s largest cosmetics1 and perfume company. It’s also one of the oldest. It was founded in New York in 1886 by a door-to-door book salesman David H. McConnell who gave away perfume to encourage sales. The perfume became more popular than the books so he established the California Perfume Company. Since then it has become a multinational2 corporation, employing over 40,000 people in 140-plus countries across the globe, and has annual sales in excess of $10 billion. The company uses a mix of sales strategies, relying on door-to-door selling, catalogues and retail3 stores. Traditionally, the trademark4 ‘Avon lady’ would come to customers’ doors. The company is expanding quickly into China and Russia and has also targeted the market for male cosmetics.
1 cosmetics | |
n.化妆品 | |
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2 multinational | |
adj.多国的,多种国籍的;n.多国籍公司,跨国公司 | |
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3 retail | |
v./n.零售;adv.以零售价格 | |
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4 trademark | |
n.商标;特征;vt.注册的…商标 | |
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