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The Barbie doll is one of the most successful toys in history. It was launched in 1959 by the U.S. toy manufacturer Mattel. It has since become a cultural icon1. American businesswoman Ruth Handler came up with the idea of an adult doll for small girls after seeing her daughter dressing2 up paper dolls. The name ‘Barbie’ comes from Handler’s own daughter Barbara. Over 350,000 dolls were sold in the first year. Over a billion Barbies have been sold since. Clever marketing3 means toy execs keep Barbie up with the times. They adjust to every cultural challenge and change. Her waist was recently widened to avoid stereotypes4 that women must be thin. She also sports a tattoo5 on her back. Sales are also boosted by a range of pets, cars and accessories – everything the young woman might need.
1 icon | |
n.偶像,崇拜的对象,画像 | |
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2 dressing | |
n.(食物)调料;包扎伤口的用品,敷料 | |
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3 marketing | |
n.行销,在市场的买卖,买东西 | |
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4 stereotypes | |
n.老套,模式化的见解,有老一套固定想法的人( stereotype的名词复数 )v.把…模式化,使成陈规( stereotype的第三人称单数 ) | |
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5 tattoo | |
n.纹身,(皮肤上的)刺花纹;vt.刺花纹于 | |
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