各大品牌英文介绍 Benetton

（单词翻译）

Benetton is a globally known fashion brand based in Italy. It was founded in 1965 by Luciano Benetton and other family members. He had the idea of selling very colorful clothes at a local market and it caught on. Continuing with this theme, the company marketed itself as the “United Colors of Benetton”. It now has 6,000 stores around the world and produces 150,000 items of clothing. Its website says it is “a group with a strong Italian character whose style, quality and passion are clearly seen in its brands.” Benetton is famous for its clever advertising¹ campaigns. The company name was put on a series of shocking² photographs, such as two horses mating or a bloodied³ newborn baby. The shock tactics⁴ worked to greatly increase market share and profits.