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SSS 2011-01-21

时间：2011-02-11 06:44:09

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（单词翻译）

This is Scientific American’s 60-Second Science. I’m Steve Mirsky. Got a minute?

I just read Bill Carter’s book The War for Late Night: When Leno Went Early and Television Went Crazy. It’s a good look at issues in organizational psychology1, because it describes in detail how a lot of seemingly2 smart people worked together to accomplish a lot of dumb things.

One reason that Leno got killed in the ratings3 at 10 P.M. is that the show was really bad. But bad shows have succeeded on TV before. Leno also faced a new television ecosystem4.

In 2009 key demographic group ratings for network 10 P.M. shows were just half of what they had been five years earlier. And a reason for that was that some 40 percent of households now had the technology of digital video recorders, allowing people to easily program their own TV schedules.

And a habit many people had apparently5 gotten into was to use the 10 P.M. hour to catch up on programs they had recorded either earlier that night or even earlier in the week. So Leno at 10 wasn’t just up against alternative network programming. Thanks to consumer technology, he was up against millions of people’s personal programming options, too.

Thanks for the minute. For Scientific American’s 60-Second Science .I’m Steve Mirsky.


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1 psychology U0Wze     
n.心理，心理学，心理状态
参考例句：
  • She has a background in child psychology.她受过儿童心理学的教育。
  • He studied philosophy and psychology at Cambridge.他在剑桥大学学习哲学和心理学。
2 seemingly yZWxS     
adv.从表面上看起来，似乎是
参考例句：
  • Seemingly,we can do nothing to prevent this from happening.我们似乎没有什么办法阻止这件事发生。
  • For several seemingly interminable seconds no one spoke.有几秒钟没有人讲话，这几秒钟似乎十分漫长。
3 ratings ff3afd5184758fee28f3683303ad728b     
n.等级( rating的名词复数 )；收视率；表示电影分级的数字（或字母）；（海军）水兵
参考例句：
  • He won high ratings [marks] in all his examinations. 他所有的考试都获得高分。 来自《现代汉英综合大词典》
  • The boat was operated by two naval ratings in dress whites. 船由两个穿着白色礼服的水兵驾驶。 来自辞典例句
4 ecosystem Wq4xz     
n.生态系统
参考例句：
  • This destroyed the ecosystem of the island.这样破坏了岛上的生态系统。
  • We all have an interest in maintaining the integrity of the ecosystem.维持生态系统的完整是我们共同的利益。
5 apparently tMmyQ     
adv.显然地；表面上，似乎
参考例句：
  • An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
  • He was apparently much surprised at the news.他对那个消息显然感到十分惊异。

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