Business News 02 – Cultural Awareness

（单词翻译）

Today, more than ever business success requires intercultural awareness¹ and effective cross cultural communication skills.

Working, meeting, dealing², entertaining, negotiating and corresponding with colleagues or clients from different cultures can be full of obstacles. One wrong movement or basic misunderstanding could ruin or delay months of work.

Understanding and appreciating intercultural differences promotes clearer communication, breaks down barriers, builds trust, strengthens relationships, opens business opportunities.