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And it's a surprise move from an iconic American brand today. KFC, the fried chicken empire, tonight

 

saying they are starting a menu revolution, keeping their original recipe, but taking out something that seems original. Will it be a game changer for the fast food giant? Here tonight, ABC's Martin Kepman.

 

Yeah! KFC! 

 

Original recipe. 

 

Fried chicken giant KFC is going boneless. It's a colossal¹ gamble for the company and an admission that

 

the colonel and his bucket.They belong to a bygone era.

 

 

I think if the colonel

 

were around today he would be very very excited about this product.

 

 

That recipe, 11 spices the better remain to the same. What has changed? Maybe the way Americans eat. The 200-billion dollar a year fast food industry is constantly trying to keep up with millennial,ages 20 to 35 who make up 25% of the population. 

 

 

“There appears to a younger generation that prefers the product in a portable format². The boneless chicken won't be out for a couple of weeks but I got an early taste.”

 

 

“Taste just like chicken.”

 

Along with marketing³ expert, Claudia Townsend.

 

 

-So where is the meat about us. 

 

-Particularly, perhaps for the audience that’s coming to KFC, that’s something they really value. Something that's easy, that's a little bit cleaner, doesn't require much work. 

 

But huge brands' shifts can fizzle. Anyone remember new Coca?

 

“The new taste Coca Cola, better than ever before.”

 

Or the McDLT which flopped⁴ despite this ad campaign, staring a dancing

 

Jessie Alexander. 

 

 

KFC's move to boneless comes with a new ad campaign too and a new catch phrase. 

 

“I ate the bones! I ate the bones!”A joke, of course! But KFC is very serious about its chicken.

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