白领英语口语速查 第48期:部门职能:市场部门(2)
时间：2015-02-12 01:20:31
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（单词翻译）
采购数量与采购时机
A: Henry,what do you think matters the most in purchasing?
B: Order quantities and timing.
A: Why are they important?
B: How and when to buy is a big concern in reducing cost.
及时采购
Just-in-time (JIT) purchasing
A: Just-in-time purchasing seems to be quite popular now,isn't it?
B: Yes.You know one goal of modern purchasing is to maintain supply continuity
A: I think the goal of JIT purchasing is zero inventory.
B: Theoretically speaking,it is.But in practice,that is rarely achieved.
市场调查
conduct a market research
A: I am thinking of doing a new business.
B: What sort of business will it be?
A: I've been thinking about opening a supermarket.
B: The business will be good if you choose the right location.
You'd better conduct a market research first.
市场定位 market positioning
A: What is the market positioning for our new products?
B: We focus on the teenagers,their consuming power is increasing day by day.
销售战略 selling strategy
A: Have you predicted our position?
B: We'll be the market leader in the near future.
Our selling strategy is the high quality of our products.
市场会变得更规范。
A: What are the opportunities for the next five years?
B: The market will be standardized.
A: And?
B: The government may announce more positive policies to promote the international business.
A: How is the marketing plan for the new product going on?
Don't forget to
analyze5 the basic four aspects.
B: Don't worry;we've already finished the part about product and
promotion6.
分销渠道 distribution channels
A: What are the distribution channels you have found for our products?
B: Nowadays,the direct marketing is very popular,such as the internet,telephone,mail, etc.
A: What are the advantages of direct marketing?
B: The most prominent one is reducing the cost.
中间商 intermediary
A: Do you think we should use the intermediaries to help us with the sales?
B: Absolutely.They have knowledge of customers and their needs.
定价时所定的战略目标
strategic objectives in pricing
A: What are the strategic objectives in your pricing?
B: I'm not sure about it.The least is survival,but we are trying to achieve profit maximization as well.
A: Are you planning to go with one of those big chain supermarkets?
B: Yes,that is probably reliable.
A: But a franchise from those big supermarkets must be very expensive.
B: Yes,I am thinking how to avoid investing a great deal of money.
开设海外分公司
Open an overseas branch company
A: Recently,we are preparing to enlarge our business scale further.
B: You mean？
A: We are discussing opening an overseas branch company in the US.
B: Great,that's a big market for us to make the profit.
我们可以把这里的经验运用在分公司的发展上。
We can apply the experience we have here to develop the branch company.
A: Do we need to hire all the managers and staff in the US?
B: No,the new company cannot be operated by all local people.
A: So we need to send some managers and engineers from the headquaters to help them?
B: Yes,thus we can apply the experience we have here to develop the branch company.
当地的商务文化
local business culture
A: We also need the local managers,because they know the local business culture.
B: Would you please raise an example?
A: For example,when they negotiate with the American clients,they know better about the difference.
B: It seems we need help from each other.
调整管理风格
adjust the management style
A: Our management in China is traditional,but in America,we need to adjust the management style to the local culture.
B: That's right,the management approach in American culture emphasizes independence.
A: So we have to adjust to the different management when we are developing the new market.
B: En,only by doing this can we get the market share in the local market.
没有涉猎到的市场
an untapped market
A: It's time for us to develop a new market now.
So far,Vietnam is an untapped market for our product.
B: So we'd better find an intermediary in Vietnam to help us begin our business there.
潜在市场 potential markets
A: This year we are going to find more potential markets.
B: That means we'll sell our products to more places?
A: Yes,but we need to remember that some countries don't welcome the aggressive sales.
B: You're right.
犯规 break the rules
A: We have to prepare well before we enter into the new market.
In addition to the culture,we need to understand their law regulations.
B: Yes,it's easy to break the rules if we are not familiar with them.
开发新市场看重的是市场份额。
emphasize the market share when developing new markets.
A: You must remember we emphasize the market share when we develop the new market.
B: How about the other benefits?
A: Of course,profit is what we want,but we need to get the customers first in the fierce competition.
B: I'll take your advice.
短期规划 short-term planning
A: What's the short-term planning of your company?
B: We are preparing to enter new markets in Europe.
A: How do you define your term?
B: Our planning is within next year.
长期规划 long-term planning
A: The long-term planning of our company is to compete with the Fortune 500 corporations.
B: When do you plan to enter into Fortune 500?
A: I hope we will be on the list in 2010.
那些都是不可避免的挑战。
A: Can you imagine the challenges for the next 5 years?
B: Those are all inevitable challenges.
A: Can you list some?
B: Like the increasing price of raw materials,
fierce competition and over capacity of the industry.
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