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2019年CRI CIIE 2019: LEGO's Business aspirations in Chinese market

时间：2020-03-24 06:14:15

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Chinese President Xi Jinping opened the second China International Import Expo (CIIE) on Tuesday with a promise to ease market access, counter protectionism and boost economic globalization.

This year’s CIIE attracting over 3,000 enterprises from more than 150 countries and regions. A lot of foreign companies are quite confident about Chinese market.

The Danish toy-maker LEGO Group is one of them.

Niels B. Christiansen, CEO of LEGO group spoke1 to our colleague Zhao Yang about his ambitions in Chinese market.


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