商业报道(Business Channel)12-21:可乐大战
时间：2008-06-21 08:27:39
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（单词翻译）
Scripts:
on above
On this week’s Fortune First, Coke or Pepsi.
It is the question that has fueled the rivalry1 known as the "cola wars" for decades, but the fight is no longer just about the cola.
Americans are drinking less carbonated sodas2 and they want healthier things. Coca Cola launched Coke Zero, a calorie-free drink sweeter than Diet Coke and recently purchased Vitamin Water. The company also created "Make every drop count ,"an interactive3 program which encourages coke drinkers to live healthy and active lifestyles. Pepsi is not missing a beat either.
They’ve been buying healthier brands, Naked Juice, Star Foods, one of their key divisions is Quaker Foods which of course makes a variety of healthier alternatives. They had a whole chain of fast food restaurants they don’t own those any more. One of the things that they have done which is kind of innovative4 is they put together a theatre group. Basically it’s an alternative to the focus group.
These plays don’t promote Pepsi so much as healthy lifestyles to the audience of retail5 Executives and Pepsi sales teams.
Coke and Pepsi are not the only companies that are struggling to meet consumer demands. Many fast food giants have added healthier options to their menus.
Rivalries6 are ultimately always a good thing for the consumer at least because they spur competitiveness.
Notes:
Theatre group: 剧组
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