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英伦广角 2009-08-02 英国航空亏钱了

时间:2010-06-12 01:51:59

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(单词翻译)

Not long ago, BA was flying high and making millions, but the turbulent global economy has seen its profits plunge1. And even the last three months gearing up to the lucrative2 holiday season have failed to lift the downward trend.
"Unless this airline can very very quickly change and adapt to a market which may never be the same again, never be as strong as it was in 2006 and 2005. Then I'm afraid British Airways3' problems will continue."

British Airways is facing a number of difficulties. Demand for air travel is dropping during the recession. And the airline has been hit hard by a fall in premium4 passengers with first class and business bookings down 15%. BA's vast workforce5 of 40,000 has also added to the overheads. Wages alone cost a whopping 2.2 billion pounds. And rising fuel costs remain a problem as the price of oil hits a record high last year. In response, BA is taking action, scrapping6 meals on short-haul flights, cutting thousands of jobs and more controversially, asking staff to work for free this month. BA boss Willie Walsh did but relatively7 few followed his example. He also wants to renegotiate every employee's contract, something that could well cause strikes.  These are dark days for aviation, BA desperately8 needs to settle its staff dispute and streamline9 its operations if it's to limit the damage in the months ahead.


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1 plunge 228zO     
v.跳入,(使)投入,(使)陷入;猛冲
参考例句:
  • Test pool's water temperature before you plunge in.在你跳入之前你应该测试水温。
  • That would plunge them in the broil of the two countries.那将会使他们陷入这两国的争斗之中。
2 lucrative dADxp     
adj.赚钱的,可获利的
参考例句:
  • He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
  • It was not a lucrative profession.那是一个没有多少油水的职业。
3 AIRWAYS 5a794ea66d6229951550b106ef7caa7a     
航空公司
参考例句:
  • The giant jets that increasingly dominate the world's airways. 越来越称雄于世界航线的巨型喷气机。
  • At one point the company bought from Nippon Airways a 727 jet. 有一次公司从日本航空公司买了一架727型喷气机。
4 premium EPSxX     
n.加付款;赠品;adj.高级的;售价高的
参考例句:
  • You have to pay a premium for express delivery.寄快递你得付额外费用。
  • Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后,清水便因稀而贵了。
5 workforce workforce     
n.劳动大军,劳动力
参考例句:
  • A large part of the workforce is employed in agriculture.劳动人口中一大部分受雇于农业。
  • A quarter of the local workforce is unemployed.本地劳动力中有四分之一失业。
6 scrapping 6327b12f2e69f7c7fd6f72afe416a20a     
刮,切除坯体余泥
参考例句:
  • He was always scrapping at school. 他在学校总打架。
  • These two dogs are always scrapping. 这两条狗总是打架。
7 relatively bkqzS3     
adv.比较...地,相对地
参考例句:
  • The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
  • The operation was relatively painless.手术相对来说不痛。
8 desperately cu7znp     
adv.极度渴望地,绝望地,孤注一掷地
参考例句:
  • He was desperately seeking a way to see her again.他正拼命想办法再见她一面。
  • He longed desperately to be back at home.他非常渴望回家。
9 streamline dtiwk     
vt.使成流线型;使简化;使现代化
参考例句:
  • We must streamline our methods.我们必须简化方法。
  • Any liquid or gas passing it will have streamline flow.任何通过它的液体或气体将呈流线型的流动。

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