新视野大学英语视听说 Unit 5-3

（单词翻译）

Task 2: McDonald’s
W: John, I’m really hungry!
M: Just get anything you want, it’s on me today. I’m thinking about a hamburger and some chicken McNuggets.
W: Thanks, man. That sounds good. I love milkshakes here.
M: Me, too. The formula¹ of McDonald’s is really special.
W: Right. And no matter where you go in the world, you can always see similar menu items and the same high level of quality in McDonald’s.
M: It’s true. They also do well because of diversity. I mean, they sell different products according to people’s tastes and preferences in different areas.
W: Right. Like the Spicy² Chicken Sandwich and Seafood³ Soup that they sell in China. They could never sell that here!
M: But I’ve heard that McDonald’s is really losing market share in the States now, and has closed down some restaurants.
W: Yeah. It’s just so difficult to stay competitive⁴ when there so many fast food chains in the States. I mean there are KFC, Pizza Hut, and A&W, just to name a few.
M: It seems that they’re doing better overseas,’ cause they’re really able to sell American culture.
W: Yeah. They use all the media they can, and they do a good job.

1. They will probably eat a hamburger, some chicken McNuggets, and the shakes.
2. McDonald’s is so successful because of its formula and diversity.
3. You can always see similar menu items and the same high level of quality.
4. McDonald’s is losing market share in the States now and has closed down some restaurants. Because there’re so many fast food chains in the U.S. that it’s difficult for McDonald’s to stay competitive.
5. Because they’re able to sell American culture by using all the media they can.