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ESL Podcast 208 – Corporate Image

时间：2010-10-15 05:11:50

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（单词翻译）

Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate1 image. We’re much more than just a paper company now.

Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty2, we need to think about protecting and improving our product image.

Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end- users.

Eva: And, even though we have registered trademarks3 on some of the new prestige products, we need to have a plan if we want to turn these new products into household names.

Adam: I suggest we think about hiring a public relations firm. They may be able to help us update our corporate image and logo, and to shape our new corporate identity.

Eva: Why don’t I contact a few PR firms and set up some meetings?

Adam: Yes, do that. That seems like the logical next step.


Script by Dr. Lucy Tse


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1 corporate 7olzl     
adj.共同的，全体的；公司的，企业的
参考例句：
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
2 loyalty gA9xu     
n.忠诚，忠心
参考例句：
  • She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
  • His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
3 trademarks 3d5cfd3d5e627e33b27fadb6b405a1dd     
n.（注册）商标( trademark的名词复数 )；（人的行为或衣着的）特征，标记
参考例句：
  • Motrin and Nuprin are trademarks of brands of ibuprofen tablets. Nuprin和Motrin均是布洛芬的商标。 来自《简明英汉词典》
  • Many goods in China have the trademarks of a panda. 中国的许多商品都带有熊猫的商标。 来自《简明英汉词典》

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