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[00:00.00]A dvertisements depict1 gender2 bias3
[00:03.62]while promoting products.
[00:05.04]Looking at merchandise displays
[00:07.12]in any mall will reveal that
[00:09.75]a picture of a juvenile4 lad would
[00:12.26]be near construction equipment
[00:13.57]while an ad for perfume
[00:15.21]would likely show a female.
[00:16.75]The drawback of this seemingly innocent way
[00:20.68]of displaying merchandise is that
[00:22.98]they tend to affirm the bias
[00:24.84]of the individuals who design them.
[00:26.48]This is a serious flaw.
[00:29.11]Maybe the intent was not to be exclusive
[00:32.39]but that is the end result
[00:34.14]of the message that is evoked6,
[00:35.56]whether subliminal7 or overt8.
[00:38.08]An alternate way of viewing the world,
[00:40.81]with either both genders9 portrayed10
[00:43.44]or neither with the items,
[00:44.97]may seem bizarre but marketing11 specialists
[00:48.25]have been applauded
[00:49.46]for making the effort to do so.
[00:51.21]The hypothesis has been suggested
[00:54.16]that if this practise were widespread
[00:57.01]it would facilitate a change
[00:59.30]for the better in the values
[01:01.27]that are embedded12 in our society.
[01:03.24]When you read a biography
[01:05.98]in a newspaper in a metropolitan13 area,
[01:08.61]you will find that different words
[01:10.79]are used to describe males and females.
[01:13.20]In almost any literary work,
[01:16.26]personal appearance is seldom mentioned
[01:19.11]when describing males,
[01:20.64]but commonly used
[01:22.72]when a female is the subject of the article.
[01:25.12]Forms of address that are considered proper
[01:29.28]to use are also discriminatory.
[01:31.83]Males are always referred to as
[01:34.56] Mr. (except a very young lad
[01:37.41]might be addressed as Master).
[01:39.05]There are several forms of abbreviations
[01:42.44]to use before the name of a female.
[01:44.19]It is permissible14 to use Mrs.,
[01:46.93]Miss, or Ms.
[01:48.79]The choice of abbreviation
[01:50.97]is by personal preference
[01:52.51]of the person being addressed
[01:54.48]but they have different meanings.
[01:56.12]Mrs. is used to signify a married woman.
[02:00.17]Miss means an unmarried or single woman.
[02:03.89]Ms. could mean either
[02:06.40]and is the choice of many women
[02:08.15]because it does not reveal their marital15 status.
[02:10.56]How strange that society feels
[02:14.06]it is necessary to be able
[02:16.03]to deduce a woman's marital status
[02:18.00]from her name by providing
[02:19.64]this form of definitive16 identification.
[02:22.16]A man could be married
[02:24.45]or could be a bachelor
[02:25.88]and one is not able
[02:27.73]to ascertain17 his marital status from his name.
[02:30.03]Why, then, is it necessary
[02:32.77]to differentiate18 between a woman
[02:35.18]who is married and one who is not?
[02:37.04]Many of the cases of sexual harassment19
[02:41.42]that are dealt with in corporations
[02:43.28]are a result of stereotyping20.
[02:45.35]Usually the person
[02:47.98]who is the alleged21 harasser22 is a male
[02:50.60]who supervises females.
[02:52.46]Males have been taught by society
[02:55.20]that they are the privileged gender
[02:57.28]and have power over any female.
[02:59.25]This is the basis
[03:01.24]behind most incidents of harassment.
[03:04.08]How strange that intelligent men feel entitled
[03:08.02]to take advantage of females
[03:09.77]in a subordinate position.
[03:11.53]To heighten awareness23,
[03:13.94]forums or symposiums are held
[03:17.11]to enlighten people about the importance
[03:19.81]of using inclusive language
[03:21.66]but may people still resist changing.
[03:24.19]Some people are determined24 that
[03:27.68]the word man also includes woman.
[03:29.76]Sometimes the meaning does incorporate women
[03:33.16]and sometimes it doesn?t.
[03:35.01]However, many woman insist that
[03:38.84]they are never quite sure of the meaning
[03:40.70]and suggest that the word humanity
[03:42.67]should be used instead
[03:45.08]when the intended meaning is both men
[03:46.83]and women and then
[03:49.46]there would be no confusion.
[03:50.54]It is incomprehensible to others
[03:53.83]why they refuse to change.
[03:55.58]A booklet or pamphlet is available
[03:59.30]for reference in most work places
[04:01.70]to help people use inclusive language
[04:03.79]in any writing in the workplace.
[04:05.64]Some government offices have produced a leaflet
[04:09.59]that can be used by companies
[04:11.44]that do not have the impetus25
[04:13.09]or the resources to design their own.
[04:15.38]Studies about gender differences
[04:19.10]have suggested a hypothesis
[04:21.51]that females have better verbal skills,
[04:24.02]while males excel at tasks
[04:26.32]requiring the ability to visualize26.
[04:28.62]Conclusions of many of the studies have proved
[04:33.22]it invalid27 and found instead
[04:35.40]the differences between the genders
[04:37.37]to be almost nil5. T
[04:39.23]here are, however, notable differences
[04:43.50]between individuals regardless of their gender.
[04:46.24]The absurd criterion for
[04:49.52]judging a person's ability based on
[04:51.81]their gender needs to be abolished.
[04:53.56]Until this is seen as being abnormal,
[04:56.63]the attempt to updated attitudes
[04:59.03]without removing the underlying28 cause
[05:01.11]of the societal values will be useless.
1 depict | |
vt.描画,描绘;描写,描述 | |
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2 gender | |
n.(生理上的)性,(名词、代词等的)性 | |
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3 bias | |
n.偏见,偏心,偏袒;vt.使有偏见 | |
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4 juvenile | |
n.青少年,少年读物;adj.青少年的,幼稚的 | |
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5 nil | |
n.无,全无,零 | |
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6 evoked | |
[医]诱发的 | |
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7 subliminal | |
adj.下意识的,潜意识的;太弱或太快以至于难以觉察的 | |
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8 overt | |
adj.公开的,明显的,公然的 | |
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9 genders | |
n.性某些语言的(阳性、阴性和中性,不同的性有不同的词尾等)( gender的名词复数 );性别;某些语言的(名词、代词和形容词)性的区分 | |
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10 portrayed | |
v.画像( portray的过去式和过去分词 );描述;描绘;描画 | |
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11 marketing | |
n.行销,在市场的买卖,买东西 | |
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12 embedded | |
a.扎牢的 | |
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13 metropolitan | |
adj.大城市的,大都会的 | |
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14 permissible | |
adj.可允许的,许可的 | |
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15 marital | |
adj.婚姻的,夫妻的 | |
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16 definitive | |
adj.确切的,权威性的;最后的,决定性的 | |
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17 ascertain | |
vt.发现,确定,查明,弄清 | |
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18 differentiate | |
vi.(between)区分;vt.区别;使不同 | |
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19 harassment | |
n.骚扰,扰乱,烦恼,烦乱 | |
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20 stereotyping | |
v.把…模式化,使成陈规( stereotype的现在分词 ) | |
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21 alleged | |
a.被指控的,嫌疑的 | |
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22 harasser | |
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23 awareness | |
n.意识,觉悟,懂事,明智 | |
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24 determined | |
adj.坚定的;有决心的 | |
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25 impetus | |
n.推动,促进,刺激;推动力 | |
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26 visualize | |
vt.使看得见,使具体化,想象,设想 | |
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27 invalid | |
n.病人,伤残人;adj.有病的,伤残的;无效的 | |
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28 underlying | |
adj.在下面的,含蓄的,潜在的 | |
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