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时间:2011-04-06 05:23:56

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[00:00.00]What Will iPod Do for Television?

[00:04.41]Apple’s iPod profoundly changed the way people experience music.

[00:10.77]What will it do for television?

[00:12.63]The industry was intrigued1 by Wednesday’s announcement

[00:16.24]that episodes of the hit ABC shows “Desperate Housewives”

[00:20.83]and “Lost” will be available for Apple’s new video iPod.

[00:24.31]Episodes will go on sale for $1.99 on iTunes

[00:30.34]the day after they are broadcast.

[00:32.09]For ABC and its parent Walt Disney Co.,

[00:35.58]the bet is that the new technology will bring in more new fans of the programs

[00:40.51]than will be taken away from watching them on traditional broadcast television.

[00:45.32]The network’s affiliates3 were not told the deal was in the works before Wednesday,

[00:50.35]and they’re the people most likely to be concerned about its impact.

[00:54.30]Now the iPod will join digital video recorders and DVDs

[00:59.00]as another way of seeing television programs

[01:01.84]other than their regularly scheduled times on the ABC stations.

[01:06.32]Leon Long, chairman of ABC’s affiliate2 board said if viewers

[01:11.57]have the choice of watching “Desperate Housewives”

[01:14.54]on their wide-screen television with surround sound or a two-inch iPod screen,

[01:20.15]they will almost certainly watch it on TV.

[01:22.44]The iPod option will likely be attractive to people who missed an episode

[01:27.25]and want to keep up with the story, he said.

[01:29.89]He noted4 that two of the three series ABC is offering to iTunes

[01:35.14]are serials5 that require viewers to follow story lines that play out over several months.

[01:40.62]Initially, the downloads might also appeal to techies

[01:44.43]who want to try out the new product and might not necessarily be fans of the programs,

[01:49.58]which could bring these shows a new audience.

[01:52.21]As for the chance it will pull people away from his station, Long said,

[01:57.03]“It’s certainly a risk but I don’t think it’s a great risk.”


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1 intrigued 7acc2a75074482e2b408c60187e27c73     
adj.好奇的,被迷住了的v.搞阴谋诡计(intrigue的过去式);激起…的兴趣或好奇心;“intrigue”的过去式和过去分词
参考例句:
  • You've really intrigued me—tell me more! 你说的真有意思—再给我讲一些吧!
  • He was intrigued by her story. 他被她的故事迷住了。
2 affiliate TVBzj     
vt.使隶(附)属于;n.附属机构,分公司
参考例句:
  • Our New York company has an affiliate in Los Angeles.我们的纽约公司在洛杉矶有一个下属企业。
  • What is the difference between affiliate and regular membership?固定会员和附属会员之间的区别是什么?
3 affiliates 8039227006b7ce850a1cb99be5471e50     
附属企业( affiliate的名词复数 )
参考例句:
  • She affiliates with an academic society. 她是某学术团体的成员。
  • For example, these security affiliates participated in the floating of 19,000,000,000 of issues in 1927. 例如,这些证券发行机构在1927年的流通证券中,就提供了一百九十亿美元的证券。
4 noted 5n4zXc     
adj.著名的,知名的
参考例句:
  • The local hotel is noted for its good table.当地的那家酒店以餐食精美而著称。
  • Jim is noted for arriving late for work.吉姆上班迟到出了名。
5 serials 0c7844fe8b2c48d0c7c3f4a174ec741a     
n.连载小说,电视连续剧( serial的名词复数 )
参考例句:
  • The computer can alter the serials librarian and produce a bindery notice. 计算机可提醒管理连续出版物的馆员,并制作装订通知。 来自辞典例句
  • I realized I have started to like a few of their serials. 我意识到我已开始喜欢上了不少他们的连续剧。 来自互联网

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