SSS 2011-12-08

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She analyzed⁵ a decade's worth of PGA events, controlling for variables like weather, course difficulty, prize money—even the distracting crowds and media at a Tiger tournament. And she found that when Tiger was in the hunt, other golfers scored 0.8 strokes higher—that is, almost one stroke worse—than they otherwise would have over a four-round tournament. And one stroke can be the difference between congratulations and condolences.

 

The effect was strongest for top-ranked players—the ones competing directly with Tiger for the big money. In fact, Brown calculates that Woods has raked in an extra $6 million dollars in winnings through this fear factor alone. Her analysis appears in the Journal of Political Economy. 

 

Tiger's halo of intimidation⁶ DOES wane⁷ in years when his performance slumps⁸. But with a big tournament victory last week—his first in two years—it might not be long before his competitors are once again in the rough.

 

Thanks for the minute. For Scientific American's 60-Second Science, I'm Christopher Intagliata.

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