商务英语：产品卖点

（单词翻译:单击）

M: The product's selling points is its advanced technoledge.
F: Unfortunately, it's just too expensive for majority of consumer to afford.
M: Why is the price so high?
F: It's not just that the price is high, it's that the overhead to update an entire computer system to be compatible is costly¹.
M: Model of computers aren't compatible?
F: Most current computer systems simply can't handle it because this model truly has extradinary capabilities².
M: Maybe after the next generation of technology comes out, the price of this model will become more affordable³.
F: But by then, the technology will be outdated⁴.
M: True, but our focus has never been affordability⁵ anyway. Costwise, we may not be very competitive, but qualitywise, we definately have an edge.
F: That's right, no one else has a product on the market now that is comparable.
M: This model has advanced technoledge, superior components⁶, it is compact, and it's a top-quality product.
F: I guess you get what you pay for.
这个产品的卖点就是采用了先进的技术.
遗憾的是,这种产品太贵了,大多数消费者都买不起.
价格为什么这么高?
不是价格高,而是更新整个电脑系统兼容性的费用太高了.
现代电脑都不具有兼容性吗?
因为这种产品确实需要特别的兼容性能,因此目前大多数电脑根本没法派上用场.
也许下一代技术推出之后,这种产品的价格会让更多人买得起.
可是到那个时候,技术又该更新了.
确实如此,但是不管怎么样,我们的重心不应该一直放在价格承受度上.关注价格,我们的竞争力则不会很强,但是如果重视质量,我们肯定会占有优势.
你说得对,那样在市场上没有任何产品能与之相比.
这种产品技术先进,部件质优,外形小巧,质量上乘.
我想还是一分钱一分货吧.
Overheads: regular costs that you have when you are running a business or an organization, such as rent, electricity, wages, etc. 经费;营运费用;经常性开支
Compatible: of machines, especially computers 机器,尤指计算机 able to be used together 可共用的;兼容的 ~ (with sb/sth) 
compatible software 可兼容的软件 
The new system will be compatible with existing equipment. 新的系统将与现有的设备相互兼容.
Outdated: no longer useful because of being old-fashioned 过时的;陈旧的
outdated equipment/laws/methods 过时的设备／法规／方法 
These figures are now outdated. 这些数字现在已经过时.
Edge: a slight advantage over somebody/something (微弱的)优势 singular ~ (on/over sb/sth) 
The company needs to improve its competitive edge. 公司必须提高它的竞争力.
They have the edge on us. 他们略胜我们一筹.
Compact: small and easy to carry 小巧易携带的;袖珍的 
a compact camera 袖珍照相机

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