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万花筒 2011-07-10&07-12 热狗竟食大赛--史上最成功的快餐营销

时间：2012-03-28 06:28:46

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（单词翻译）

 You're watching all-American marketing1 magic. Nathan's hot dog eating contest is a bonanza2 for the fast food company. As the eaters have expanded their gastric3 capabilities4, the event's popularity has soared and so have sales of Nathan's hot dogs, piling up seven years in a row to 453 million last year.This is one of the greatest marketing stunts6 ever put forth7 in the United States. 

 
It's a natural for Nathan's which first opened at the fun- filled amusement park 96 years ago. In the late 1970s, the contest was just another Coney Island side show, fought off by PR stunt5 man, Max Rosy8. Max's protege is George Shea and his brother, Rich, are the marketing men who have brought competitive eating into the modern era.They've created a phenomenon like introducing coveted9 mustard yellow championship belt, having ESPN cover the event, and promoting the eaters as professional athletes.
 
It's absolutely a sport, and it has all the tenets of sports, and these guys are athletes for sure.
 
This year's stunt, building a new rivalry10 between the U.S. and China, by flying Chinese eaters to Coney Island just when Nathan's happens to be embarking11 on a major expansion in China.
 
If they take the belt, they're going to be eating our lunch literally12.
 
The media eats it up, and not just in Coney Island. The Sheas have qualifying competitions across the country and sponsors for other eating events, chicken wings, oysters13, hamburgers, all part of what they call Major League Eating.
 
Allan Chernoff,CNN,New York.

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1 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 bonanza ctjzN     
n.富矿带，幸运，带来好运的事
参考例句：
  • Bargain hunters enjoyed a real bonanza today.到处买便宜货的人今天真是交了好运。
  • What a bonanza for the winning ticket holders!对于手持胜券的人来说，这是多好的运气啊。
3 gastric MhnxW     
adj.胃的
参考例句：
  • Miners are a high risk group for certain types of gastric cancer.矿工是极易患某几种胃癌的高风险人群。
  • That was how I got my gastric trouble.我的胃病就是这么得的。
4 capabilities f7b11037f2050959293aafb493b7653c     
n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力
参考例句：
  • He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
  • Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓
5 stunt otxwC     
n.惊人表演，绝技，特技；vt.阻碍...发育，妨碍...生长
参考例句：
  • Lack of the right food may stunt growth.缺乏适当的食物会阻碍发育。
  • Right up there is where the big stunt is taking place.那边将会有惊人的表演。
6 stunts d1bd0eff65f6d207751b4213c4fdd8d1     
n.惊人的表演( stunt的名词复数 )；（广告中）引人注目的花招；愚蠢行为；危险举动v.阻碍…发育[生长]，抑制，妨碍( stunt的第三人称单数 )
参考例句：
  • He did all his own stunts. 所有特技都是他自己演的。
  • The plane did a few stunts before landing. 飞机着陆前做了一些特技。 来自《简明英汉词典》
7 forth Hzdz2     
adv.向前；向外，往外
参考例句：
  • The wind moved the trees gently back and forth.风吹得树轻轻地来回摇晃。
  • He gave forth a series of works in rapid succession.他很快连续发表了一系列的作品。
8 rosy kDAy9     
adj.美好的，乐观的，玫瑰色的
参考例句：
  • She got a new job and her life looks rosy.她找到一份新工作，生活看上去很美好。
  • She always takes a rosy view of life.她总是对生活持乐观态度。
9 coveted 3debb66491eb049112465dc3389cfdca     
adj.令人垂涎的；垂涎的，梦寐以求的v.贪求，觊觎(covet的过去分词)；垂涎；贪图
参考例句：
  • He had long coveted the chance to work with a famous musician. 他一直渴望有机会与著名音乐家一起工作。
  • Ther other boys coveted his new bat. 其他的男孩都想得到他的新球棒。 来自《简明英汉词典》
10 rivalry tXExd     
n.竞争，竞赛，对抗
参考例句：
  • The quarrel originated in rivalry between the two families.这次争吵是两家不和引起的。
  • He had a lot of rivalry with his brothers and sisters.他和兄弟姐妹间经常较劲。
11 embarking 7f8892f8b0a1076133045fdfbf3b8512     
乘船( embark的现在分词 )； 装载； 从事
参考例句：
  • He's embarking on a new career as a writer. 他即将开始新的职业生涯——当一名作家。
  • The campaign on which were embarking was backed up by such intricate and detailed maintenance arrangemets. 我们实施的战争，须要如此复杂及详细的维护准备。
12 literally 28Wzv     
adv.照字面意义，逐字地；确实
参考例句：
  • He translated the passage literally.他逐字逐句地翻译这段文字。
  • Sometimes she would not sit down till she was literally faint.有时候，她不走到真正要昏厥了，决不肯坐下来。
13 oysters 713202a391facaf27aab568d95bdc68f     
牡蛎( oyster的名词复数 )
参考例句：
  • We don't have oysters tonight, but the crayfish are very good. 我们今晚没有牡蛎供应。但小龙虾是非常好。
  • She carried a piping hot grill of oysters and bacon. 她端出一盘滚烫的烤牡蛎和咸肉。

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