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France's New Passion: All Things Chinese
Teacher Meifen Chen swears it is easy to learn Mandarin1, the official language of the Chinese mainland. Maybe she is right, though it is daunting2 to watch her jot3 down the characters on a flip4 chart.
One of her students is a journalist. Another is just curious about China. The third, business-owner Julie Antonello, travels frequently to China. She said she is studying Mandarin to make sure she strikes good deals.
"But otherwise I just want to understand the culture. Because I go there really often," said Antonello. "Because I want to understand... to try to help myself, to take a taxi or coffee."
The French are not just doing business in China. Chinese business is coming to France. Today, about half-a-million Chinese visit France every year. Tour operators predict that number may reach two million or more by 2020.
With incomes rising in China, middle-class Chinese can now afford to go abroad. English teacher Chester [his Western name] poses for pictures near the Louvre museum with a group of colleagues. He is enjoying Paris ... in a language he understands.
"We see some signs in Chinese everywhere. In shops, in restaurants. We went to some palaces and we saw Chinese everywhere, I'm afraid."
Chinese are not only flocking to cultural attractions, but also to French clothing and perfume stores. Even those on a budget, like university student Wang Yi.
"I am going to the Champs Elysee to have a look if there is anything I might be interested in. The makeup5, things for women," said Wang.
The Chinese are France's biggest foreign shoppers, accounting6 for one quarter of all duty-free business, according to shopping group Global Blue. Some major stores are responding by hiring Chinese-speaking staff. And last year, France's Le Figaro media group launched a luxury magazine targeting Chinese shoppers.
Interest in the Chinese language also is growing. Roughly 30,000 French school students now study Mandarin, making it more popular than Russian and Portuguese7. Some French business schools make learning Mandarin mandatory8.
Chinese also are snapping up French vineyards and expensive wines. At specialty9 wine store De Vinis Illustribus in Paris' Latin Quarter, owner Dominique Michelin showed off some of his rarest bottles. One young Chinese client recently bought one - priced at more than $10,000.
Michelin said that many Chinese buy expensive wines to give as presents, especially during the Chinese New Year. He said they buy the big French wines because they've heard they are luxury items.
Michelin hasn't learned Mandarin - he uses interpreters. But, he has learned something about Chinese customs.
He said Chinese will stay away from wine bottles dated 1968, because they believe that combination of numbers brings bad luck. But they will buy bottles from 1958… or 1978.
Other French want to delve10 more deeply into the Chinese culture by learning Mandarin. Roughly 30,000 French school students now study the language, making it more popular than Russian and Portuguese. Some French business schools make Mandarin classes mandatory.
Chen said the interest is immense because China is now a leading economic power. The French business and tourism industries realize learning Mandarin is vital. She said speaking the language also helps Westerners seal friendships more easily with Chinese.
Chen said her classes are not all hard work. She said every one of her students becomes passionate11 about the Chinese language, without exception.
1 Mandarin | |
n.中国官话,国语,满清官吏;adj.华丽辞藻的 | |
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2 daunting | |
adj.使人畏缩的 | |
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3 jot | |
n.少量;vi.草草记下;vt.匆匆写下 | |
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4 flip | |
vt.快速翻动;轻抛;轻拍;n.轻抛;adj.轻浮的 | |
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5 makeup | |
n.组织;性格;化装品 | |
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6 accounting | |
n.会计,会计学,借贷对照表 | |
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7 Portuguese | |
n.葡萄牙人;葡萄牙语 | |
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8 mandatory | |
adj.命令的;强制的;义务的;n.受托者 | |
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9 specialty | |
n.(speciality)特性,特质;专业,专长 | |
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10 delve | |
v.深入探究,钻研 | |
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11 passionate | |
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的 | |
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