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英语新闻:2012保时捷汽车销量破纪录

时间:2012-12-17 03:54:49

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German luxury carmaker Porsche has said it has already beaten its annual record for most cars sold. 


德国豪华汽车制造商保时捷称,今年年度汽车销量破纪录。
Porsche showed off its new Cayman at the LA motor show last month
Porsche showed off its new Cayman at the LA motor show last month
 
It sold 128,978 cars worldwide in the 11 months to November - already beating the 118,868 sports cars sold in the whole of last year. 
 
Porsche marketing1 and sales chief Bernhard Maier said that last month alone was up 39% on November 2011.
 
Demand came from China and the US, where there was 70% more demand for Porsches last month than in 2011.
 
The demand from other countries has picked up for slack demand in recession-hit Europe. 
 
The result has been a 7.1% fall in car sales in Europe so far this year, with some southern European markets seeing sales slump2 by about a fifth.
 
'Squeezed middle'
 
Premium3 carmakers, such as Porsche and BMW, and budget manufacturers, such as Hyundai, are doing relatively4 well. But mid-market players - such as Ford5 and General Motors' Opel and Vauxhall units - are having a torrid(热情的) time, suffering falling sales, profits and market shares.
 
David Bailey, a professor of international business strategy and economics at Coventry University Business School, told the BBC that Porsche's success was driven by "huge growth in emerging markets".
 
"The premium producers are doing very well and the lower end is doing well too. What you have is a bit of a squeezed middle."

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1 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 slump 4E8zU     
n.暴跌,意气消沉,(土地)下沉;vi.猛然掉落,坍塌,大幅度下跌
参考例句:
  • She is in a slump in her career.她处在事业的低谷。
  • Economists are forecasting a slump.经济学家们预言将发生经济衰退。
3 premium EPSxX     
n.加付款;赠品;adj.高级的;售价高的
参考例句:
  • You have to pay a premium for express delivery.寄快递你得付额外费用。
  • Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后,清水便因稀而贵了。
4 relatively bkqzS3     
adv.比较...地,相对地
参考例句:
  • The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
  • The operation was relatively painless.手术相对来说不痛。
5 Ford KiIxx     
n.浅滩,水浅可涉处;v.涉水,涉过
参考例句:
  • They were guarding the bridge,so we forded the river.他们驻守在那座桥上,所以我们只能涉水过河。
  • If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪,必须极度小心。