Millions Cheer China's Largest Beer Festival

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　　This year's Qingdao beer festival is drawing in beer enthusiasts¹ from across China, and around the world.

 

　　We get more from CRI's Hu Jia.

 

　　The froth, the fizz, the clink of glasses and the unmistakable aroma² of beer.

 

　　Words seem weak in terms of describing the party the coastal³ city throws every year.

 

　　It's little wonder why the event draws some 2 million people to the city every year.

 

　　"To me beer is something like a friend or lover. It's something I cannot miss in life. In China you can't make friends without alcohol because it is the best medium for friendship."

 

　　This year is said to be the busiest yet in the Qingdao Beer Festivall's 20-year history.

 

　　An estimated 600 tons of beer is expected to be downed this year.

 

　　International brews⁴ including Paulaner, Carlsberg, Kronbacher and Heineken, among others, are all represented, trying to attract Chinese consumers attention.

 

　　More than 300 beers from 27 brewers representing 18 countries are available as part of the 16-day event, which ends this Sunday.

 

　　Revelers to the event can choose from sampling a small glass, to buying a full keg for those looking to share with friends.

 

　　And while the international brands do have their charms⁵, the most popular beer on-tap is the locally-produced Tsingtao.

 

　　"It feels great and unique. Usually we drink with a small circle of friends, but today we are here to drink with people from all over the country and even other parts of the world. This is great toast between Qingdao and the world."

 

　　A wide array⁶ of events are also being staged, including a drinking contest.

 

　　When people aren't drinking, they can take in shows which often include bikini contests, acrobatic displays, and -- of course -- beer!

 

　　For CRI, Gan Bei!... I'm Hu Jia.

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