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华尔街的赚钱经 第52期:星巴克 从咖啡店到咖啡帝国(6)

时间：2014-12-24 03:14:32

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 　　Schultz has remained firmly committed to employee and community enrichment. As part of his ongoing1 efforts, Starbucks teamed up with baseball stars to promote an adult literacy campaign.

　　如今，舒尔茨依然坚定地致力于推动企业员工及所在社区的文化建设。他的努力正得到体现，星巴克与众多棒球明星通力合作，在成年入中间展开了一场扫盲运动。
　　His spectacular success has not diminished Schultz's awareness2 of his working class roots. He dedicated3 his book to the memory of his father, to whom he had once spoken harshly and accused of a lack of ambition. They were words Schultz would regret the rest of his life, his father died of lung cancer before his son became a millionaire. Schultz once told his audience that his greatest success was that the "got to build the kind of company that my father never got to work for."
　　虽然舒尔茨取得了巨大的成功，但他并没有忘记自己出生于工人阶级家庭。他曾专门写了一本书来追忆自己的父亲，那个曾经被他无情地指责为缺乏抱负的父亲。书中写到的都是令舒尔茨在后半生感到后悔的文字，因为在他成为一位百万富翁之前，他的父亲因患有肺癌而去世了。舒尔茨曾经对他的读者说，“他最大的成功便是"建立了这样的一家公司，这是我父亲一直向往，却不曾拥有的。”

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1 ongoing 6RvzT     
adj.进行中的，前进的
参考例句：
  • The problem is ongoing.这个问题尚未解决。
  • The issues raised in the report relate directly to Age Concern's ongoing work in this area.报告中提出的问题与“关心老人”组织在这方面正在做的工作有直接的关系。
2 awareness 4yWzdW     
n.意识，觉悟，懂事，明智
参考例句：
  • There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
  • Environmental awareness has increased over the years.这些年来人们的环境意识增强了。
3 dedicated duHzy2     
adj.一心一意的；献身的；热诚的
参考例句：
  • He dedicated his life to the cause of education.他献身于教育事业。
  • His whole energies are dedicated to improve the design.他的全部精力都放在改进这项设计上了。

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