双语趣听精彩世界 第64期:欧美流行快闪商店

搜索关注在线英语听力室公众号：tingroom，领取免费英语资料大礼包。

　　欧美流行快闪商店

　　NPR News: Fast-rising mobile technology is making buying stuff with a tap of an app easier than ever, and shifting the way we shop. What were once permanent stores, where shoppers look at items in a physical space, are now often pop-ups first.

　　Pop-up shops are temporary retail¹ spaces that spring up in unused premises². Leases can last as short as a single day, when brands use the spaces for a promotional event instead of testing out a market.

　　These days, the pop-up concept is proliferating³ in trendy, high-foot-traffic neighborhoods like SoHo.

　　Los Angeles-based retail industry consultant⁴ Syama Meagher has been watching pop-up retailing⁵ develop for the past half decade.

　　"With food trucks becoming more and more open and available, and the kind of migration⁶ of bringing that, I actually think that pop-up shops kind of followed suit."

　　As consumers do more and more on mobile devices, short-term leases promised by pop-ups mean brands can be more mobile, too — moving around to where their customers cluster.

　　"Larger online brands are bridging together these empty spaces and starting to find ways to get in front of their customers."

分享到：