自己动手的“宜家效应”

　　"The Ikea effect" is when people buy and then construct products themselves, they develop an attachment¹ or sense of pride to this object. "The Ikea effect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.

　　“宜家效应”指人们自己购买并动手制作产品时，会产生对该产品的依恋感或自豪感。“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。

　　自己动手的“宜家效应”

　　People are making a mistake; they believe they want to avoid labor², but they really like doing it more than they thought than they would. There's something about imbuing³ a product with your own labor that makes you come to overvalue it.

　　人们犯了一个错误，他们认为自己会设法避免劳作，但是实际上人们比自己想象的更喜欢制作东西。把自己的努力灌输到一件产品上会让人加倍重视这件东西。

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