趣味青春英语电台 第195期:Pay your dues
时间:2016-01-04 05:11:11
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(单词翻译)
Idiom:
Pay your dues ( work hard to achieve your goal )
Hit the book:
Bull eye zone
Leading brand
Effective spot
Bound to
"Bull's-Eye Zone" (Second and Third Shelves from the Top)
What's there: Best sellers and other leading brands.
Why: "Brands that sell best are always in what's called the 'bull's-eye zone,' front and center, right in your sight line. It is the best placement, and the manufacturers have to pay for it," says Childress. Tesler adds: "There's no advantage for the supermarket to show you the lowest-priced item in the most effective spot. So here you tend to see higher-priced items or items with the highest markup." Secondary brands hoping to benefit from being shelved next to the leaders also pay for placement in the bull's-eye.
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