万达快速布局娱乐业后的如意算盘

搜索关注在线英语听力室公众号：tingroom，领取免费英语资料大礼包。

　　万达集团(Wanda Group)赢了一个回合。这家未上市的中国企业集团将斥资35亿美元收购传奇娱乐(Legendary Entertainment)，这家美国媒体公司曾出品《侏罗纪世界》和《蝙蝠侠：黑暗骑士》等卖座的大片。Dealogic数据显示，这将是万达迄今最大的一笔交易。（上图为传奇娱乐投资的电影《侏罗纪世界》）

　　Wanda’s founder⁴ Wang Jianlin has acquired plenty of other overseas trophies⁵ in recent years, but this move makes strategic sense, too. China’s entertainment market is growing rapidly and is an area of increasing focus for Wanda Group; last weekend Wanda said 2015 revenues for its culture and tourism arm, Wanda Cultural Industry (which accounts for 17 per cent of the total top line), were up nearly one-half year on year against group revenues up a fifth. Growth at Shenzhen-listed subsidiary Wanda Cinema Line was similarly racy.

　　万达创始人王健林近年在海外收购不少战利品式的资产，但这笔交易在战略上是有道理的。中国的文化娱乐市场正快速增长，且也是万达集团越来越关注的领域；最近万达宣布旗下文化旅游业务——万达文化产业集团(Wanda Cultural Industry)的2015年总收入（占集团总收入的17%）同比增长近50%，而集团总收入增长五分之一。在深圳上市的子公司万达电影院线(Wanda Cinema Line)也有同样快速的增长。

　　Despite this rapid pace of growth, China’s movie-goers are underserviced. At the end of 2014, there were only half as many cinemas in China as the US, according to EntGroup; this is set to grow. Content, too, presents opportunities. Chinese film production went from 91 in 2010 to 320 in 2014, accounting⁶ for just over half of the total box-office receipts. Hollywood films are subject to a quota⁷ of 34 a year, but joint⁸ productions involving Hollywood studios and a local partner fall outside this quota and do not have to pay 14 per cent of box office takings to the state distributor.

　　虽然增长速度如此快，但中国的电影院数量仍相对不足。据EntGroup的数据，在2014年底，中国的影院数量只有美国的一半；这注定将会增长。内容方面同样也展示着机遇。中国制作的电影数量已从2010年的91部增长至2014年的320部，带来的票房收入略高于票房总收入的一半。好莱坞电影受每年不超过34部的配额限制，但由好莱坞联手本地合作伙伴制作的电影不受配额限制，也不用向国有发行商缴纳14%的票房收入。

　　The Legendary deal offers Wanda the opportunity to grow rapidly in what remains⁹ a fragmented market; in 2014, Wanda Media was the second-biggest distributor, with just 3 per cent of China’s local language box office. By contrast, the lead studio in the US last year, Universal, had a share of one-fifth, according to Box Office Mojo (helped by Jurassic World, which was its top-grossing film). Buying Legendary will not just give Wanda exclusive access to the company’s back catalogue of blockbusters, it will also bring expertise¹⁰. That has the potential to add up to a much bigger win.

　　收购传奇娱乐的交易，在一个仍然分散的市场为万达提供了快速增长的机会；2014年，万达影视(Wanda Media)是规模第二的发行商，仅拥有3%的国内票房。相比之下，票房统计网站Box Office Mojo的数据显示，美国去年排名第一的制片商环球影业(Universal)拥有本土五分之一的票房（得益于其最卖座电影《侏罗纪世界》）。收购传奇娱乐不仅可以让万达独家获取该公司库藏的大片目录，还将为其带来专业知识。这将有可能带来更大的利好。

分享到：