世界名牌博览：瑞安航空公司

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瑞安航空公司(Ryanair)是一家总部设在爱尔兰的航空公司。瑞安航空由克里斯蒂·瑞安（Christy Ryan）创立于1985年。瑞安航空是一家廉价航空公司，是欧洲最大的廉价航空公司。

 

 

Ryanair was founded in 1985. In 1991, Michael O'Leary was tasked with increasing its profitability. He quickly implemented¹ faster aircraft turn-around, a "no frills" approach to economy class and no business class. In 2000 the airline launched its online booking system.  Passenger numbers rose and have grown by up to 25% a year since then. Ryanair carried fewer than 700,000 passengers annually² in the 1980s but had 72 million customers in 2010. It also flies to over 150 destinations. Twenty percent of its revenue comes from optional extras - i.e. from sources other than air tickets. A leading consumer magazine said the airline was the "worst offender³" for charging for optional extras. Ryanair argues this allows passengers who do not require these services to travel for the lowest possible price, thus giving customers the flexibility⁴ to choose what they pay for.

 

 

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