美国黑色星期五销售创纪录 移动端成网购新增长点

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　　数字研究市场集团Adobe² Digital Insights日前声称，今年美国黑色星期五购物狂欢节期间，在线销售额创历史新高，达33.4亿美元。

　　Adobe Digital Insights said the total represented a 21.6% increase from the same day of last year and $290 million above the predicted $3.05 billion sales for the traditional shopping day after Thanksgiving holiday.

　　黑色星期五是感恩节后的传统购物日。该集团称，今年黑色星期五的交易总额较去年同一天增长了21.6%，比此前预估当天30.5亿美元的销售额高出了2.9亿美元。

　　美国黑色星期五销售创纪录 移动端成网购新增长点

　　The Black Friday this year also registered as the first day to ever generate over $1 billion in online sales from mobile devices.

　　今年的黑色星期五也是有记录以来首个来自移动设备的网购销售额突破10亿美元的日子。

　　Sales through mobile devices totaled $1.2 billion, or 36% of all online sales for the day and an increase of 33% over the same day of last year.

　　通过移动设备进行的交易总额达12亿美元，占当天网购总额的36%，且较去年同一天增了长33%。

　　The ADI research is based on the analysis of anonymous³, and aggregated⁴ data from more than 5,000 companies that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media and advertising⁵.

　　ADI的此项调研是基于对匿名及汇总数据进行的分析，这些数据是来自超过5000家使用Adobe数字营销云服务获得实时数据，并对网站、社交媒体和广告活动有所分析的公司。

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