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原汁原味商务英语播客 第33课:发起新广告运作

时间：2017-06-09 00:22:50

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（单词翻译）

 　　Today we’re introducing our first Business English News podcast for intermediate listeners. This will now be a regular show with new episodes each month. Most of the time, we’ll cover a similar topic to the current Advanced Business News podcast but the articles and vocabulary will be simplified to make them more suitable for intermediate learners.

　　今天我们将要为中级水平的听众开播第一节商务英语播客。这将成为每个月的固定的新节目。大多数实际，我们都会涉及到和当今高级商务英语播客相似的话题，但是文章和词汇将简化以便更适合中级水平的听众。
　　The topic today is marketing1 and, in particular, Reebok’s new advertising2 campaign and slogan.
　　今天的话题是有关市场，尤其是Reebok的新广告运作和口号。
　　Key Vocabulary:
　　1. to launch – to release a new product
　　2. Ad campaign – a campaign is an organized series of activities and Ad is short for advertising.
　　3. to motivate – to get people interested in something
　　4. take a swipe at something – take a hit at something or to make fun of something.
　　5. slogan – a short memorable3 phrase used to promote a product.
　　6. strategy – a plan or approach intended to achieve a major aim or goal.
　　7. compete – to try and win a game or to gain an advantage over somebody.
　　8. competitors – other companies that Reebok is competing against.
　　9. purportedly4 – to claim to do or say something.
　　10. ties to something – connections.
　　11. celebrity5 endorser6 – a famous person who publicly promotes a product.

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1 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 advertising 1zjzi3     
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
3 memorable K2XyQ     
adj.值得回忆的，难忘的，特别的，显著的
参考例句：
  • This was indeed the most memorable day of my life.这的确是我一生中最值得怀念的日子。
  • The veteran soldier has fought many memorable battles.这个老兵参加过许多难忘的战斗。
4 purportedly 0e5544199611270d77e0bbeb21c6c0d5     
adv.据称
参考例句：
  • This is purportedly the oldest tree in the world. 据称这是世界上最古老的一棵树。 来自互联网
  • Mayor Oh Se-Hoon launched the campaign last year, purportedly to improve efficiency. 据悉，首尔市市长吴世勋于去年提出了这项旨在提高工作效率的计划。 来自互联网
5 celebrity xcRyQ     
n.名人，名流；著名，名声，名望
参考例句：
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
6 endorser endorser     
n.背书人，代言人
参考例句：
  • Where the holder is an endorser,he has no right of recourse against the subsequent parties.持票人为背书人的，对其后手无追索权。
  • The outcomes revealed that there is positive relationship between endorser's credibility and brand equity's dimensions.结论显示代言人的背景和品牌公平的面向有正面的关

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