原汁原味商务英语播客 第48课:问问题的技巧(上)

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　　问题是几乎所有谈话的一个重要部分。所有能够问好的问题对于交流十分重要。如何让提问有力且有效果？在2节课中，我们会看一些答案。

　　The communication skills we’ll be learning can be used in any situation, but we’ll be focusing in on an area where questioning techniques are particularly important: needs analysis. This refers to analyzing¹ the needs of a customer as part of the sales process. We’ll study a series of questioning techniques that can be used to “drill down to” – that is, get to or uncover – the information you want.

　　我们学习到的交流技巧如何场合下都能用到，但是我们会着重学习提问题特别重要的地方：需要分析。这涉及到分析客户的需求来作为销售过程的一部分。我们将学习一系列的提问技巧来得到你想要的信息。

　　In today’s Business English listening Brad is a sales manager for Forrest and Brown, a producer of innovative² industrial coatings and glues. Coating refers to a chemical that is applied³ to the outside of something to protect it. For example, paint is a type of coating. Forrest and Brown produces “conformal coatings”; this type of coating is used to protect printed circuit boards, or PCBs. PCBs are small flat boards covered with wiring and electronic parts. Almost all electronic devices – TVs, CD players, phones – have them.

　　在今天的商务英语听力是有关Forrest and Brown的销售部经理Brad，那是生产新涂层和新胶水的公司。涂层是用来涂在物体外部保护物体的化学物质。比如：涂料就是一种涂层，Forrest and Brown生产的“保形涂层”，这种涂层来用保护印刷电路板（简称PCB）。PCB是布满线路和电子元件的平板。几乎所有的电子设备——电视，CD机，电话上都有PCB。

　　Today Brad is visiting Andy, who is a production manager for Stratos, an assembler of PCBs that are used in household items. We can say that Andy is Brad’s “prospect” – the person he wants to sell to.

　　今天Brad要拜访Andy，他是一家生产家用产品的PCB装配公共Stratos的生产部经理。我们可以说Andy是Brad的潜在客户——他想将商品卖给的人。

　　Let’s listen to how Brad asks Andy questions to analyze⁴ Stratos’ needs.

　　来听下Brad是如何向Andy提问问题从而来分析Stratos公司的需求。

　　Listening Questions:

　　1) What does Brad think of the Stratos facility?

　　2) How long has Stratos been located in its current location?

　　3) What kind of devices does Stratos produce circuit boards for?

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