TED演讲:怎样让企业持续运行100年(7)

搜索关注在线英语听力室公众号：tingroom，领取免费英语资料大礼包。

that it could work very quickly and smoothly¹ with suppliers to repurpose production, 因此能够与供销商迅速顺利地合作来重振生产

fill the missing braking valve capacity and have car production come online again. 弥补缺失的刹车阀门生产能力，让汽车生产重新运作

Toyota applied² the principles of modularity of its supply network, embeddedness in an integrated system 丰田运用了供给网络的模块化原理，在相互结合的系统中的镶嵌原理

and the functional³ redundancy to be able to repurpose, smoothly, existing capacity. 以及有效的庞大性来达到顺利重整现有生产能力的效果

Now fortunately, few companies succumb⁴ to catastrophic fires.  幸运的是，很少有公司因大火而破产

But we do read in the newspaper every day about companies succumbing⁵ to the disruption of technology. 但我们却每天在报纸上读到有公司因为科技的干扰而倒闭

How is it, then, that the consumer optics giant Essilor is able to avoid technology disruption, and even profit from it? 光学巨头伊视路是怎样避免科技干扰，甚至从中获利的呢？

And yes, technology disruption is not only a big deal in software and electronics. 是的，科技干扰不仅仅在软件和电子业上意义重大

Essilor carefully scans the competitive environment for potentially disruptive technologies. 伊视路仔细地在竞争环境中审查了可能存在的干扰科技

It acquires those technologies very early,  在这些科技的价格变得高昂，或者同行得到它们之前

before they've become expensive or competitors have mobilized around them,  伊视路很早就获取了这些科技

and it then develops those technologies itself, even at the risk of failure or the risk of self-disruption. 然后它自己发展它们，甚至冒着失败和自我干扰的风险

Essilor stays ahead of its game, and has delivered spectacular performance for over 40 years, 伊视路保持在了前列通过运用精准和适应的法则，在近40年内

by using the principles of prudence⁶ and adaptation.  它表现了出色的成绩

分享到：