乔布斯传 第456期:iMac发布会(3)

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　　It fulfilled the promise of "Think Different." 它履行了“非同凡想”的承诺。

　　Instead of beige boxes and monitors with a welter of cables and a bulky setup manual, 计算机不再是米色的方形主机和显示器、缠得一团糟的电线和厚厚的安装手册；

　　here was a friendly and spunky appliance, smooth to the touch and as pleasing to the eye as a robin's egg. 在你面前的是一部友好的、生气蓬勃的装置，手感顺滑、赏心悦目，就像一只知更鸟的蛋。

　　You could grab its cute little handle and lift it out of the elegant white box and plug it right into a wall socket². 你可以拎着那可爱的小提手把它从典雅的白色盒子里面提出来，然后插上电源。

　　People who had been afraid of computers now wanted one, 那些以前害怕碰计算机的人现在也想拥有一台，

　　and they wanted to put it in a room where others could admire and perhaps covet³ it. 而且他们还想把它摆在房间中最显眼的地方，好让人羡慕甚至是嫉妒。

　　"A piece of hardware that blends sci-fi shimmer⁴ with the kitsch whimsy⁵ of a cocktail⁶ umbrella," Steven Levy⁷ wrote in Newsweek, “这是一台结合了科幻之光和奇思妙想的机器，”《新闻周刊》的记者史蒂文·列维这样写道，

　　"it is not only the coolest- looking computer introduced in years, “这不仅是近几年来推出的外观最酷的计算机，

　　but a chest-thumping statement that Silicon⁸ Valley's original dream company is no longer somnambulant." 同时也是一个强有力的宣告：硅谷这家最初的‘梦想’公司终于不再‘梦游’了！”

　　Forbes called it "an industry-altering success," and John Sculley later came out of exile to gush⁹, 《福布斯》将iMac称为“一个产业的华丽转身”。已被驱逐的约翰·斯卡利也表示：

　　"He has implemented¹⁰ the same simple strategy that made Apple so successful 15 years ago: “他采用的是和15年前一样的简单策略，这个策略让当时的苹果公司大获成功：

　　make hit products and promote them with terrific marketing¹¹." 制造大受欢迎的产品，发动无比强大的营销攻势。”

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