乔布斯传 第480期:苹果样板店(2)

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In 1999 he had recruited the Bronx-born retailing¹ prince Millard "Mickey" Drexler, 在1999年，乔布斯招来了布朗克斯区出生的零售界大亨米勒德·米基·德雷克斯勒，

who as CEO of Gap had transformed a sleepy chain into an icon² of American casual culture. 他是GAP的前CEO，曾经把死气沉沉的GAP连锁店变成了美国休闲文化的标志。

He was one of the few people in the world who were as successful and savvy³ as Jobs on matters of design, image, and consumer yearnings. 他也是这个世界上极少数的在设计、形象和消费者需求方面与乔布斯同样成功和精明的人。

In addition, he had insisted on end-to-end control: 另外，他还强调端到端的控制模式：

Gap stores sold only Gap products, and Gap products were sold almost exclusively in Gap stores. GAP商店只出售GAP品牌的产品，而且GAP产品几乎只能够在GAP商店里独家销售。

"I left the department store business because I couldn't stand not controlling my own product, “我不再把产品放进百货商店，因为我必须要控制我自己的产品，

from how it's manufactured to how it's sold," Drexler said. "Steve is just that way, which is why I think he recruited me." 从生产制作到最终销售。史蒂夫也是这样的人，我想这也是他把我招进来的原因。”德雷克斯勒说道。

Drexler gave Jobs a piece of advice: Secretly build a prototype of the store near the Apple campus, 德雷克斯勒给了乔布斯一个建议：在苹果园区附近秘密建立一个模拟商店，

furnish it completely, and then hang out there until you feel comfortable with it. 按照正式的店面进行装潢布置，然后就在那里讨论，直到有完整的想法。

So Johnson and Jobs rented a vacant warehouse⁴ in Cupertino. 于是，约翰逊和乔布斯就在库比蒂诺租下了一间空置的库房。

Every Tuesday for six months, they convened⁵ an all-morning brainstorming⁶ session there, 接下来的6个月里，每周二整个上午他们都在那里进行头脑风暴会议，

refining their retailing philosophy as they walked the space. 一边在里面来回走动，一边完善他们的零售理念。

It was the store equivalent of Ive's design studio, a haven⁷ where Jobs, 这个商店的性质和艾弗的设计工作室很相似，都是乔布斯的避风港，

with his visual approach, could come up with innovations by touching⁸ and seeing the options as they evolved. 乔布斯用他那可视化的方式通过触摸和观察里面的变化，不断地想出新点子。

"I loved to wander over there on my own, just checking it out," Jobs recalled. 乔布斯回忆说：“我很喜欢自己一个人到这儿来走走，只是随便看看。”

 

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