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CoP Talk: Online and social media in TV 22 Aug 2013

Fri, 23 Aug 13

Online and social media content is a must have tool for enhancing your production. Audiences expect and demand it, but are programme makers1 giving them what they want? Barry Pilling, founding partner at Telegraph Hill, Jody Smith, multiplatform commissioning editor at Channel 4, Karla Geci, director of strategic partner development at Facebook, and Claire McArdle, executive producer, multiplatform at Maverick2 Television, join Paul Buller to discuss how to lead your production teams to deliver a 360 experience for your viewers, using innovative3 and interactive4 add ons to engage and bring in brand new audiences, beyond the traditional TV reach.


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1 makers 22a4efff03ac42c1785d09a48313d352     
n.制造者，制造商（maker的复数形式）
参考例句：
  • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
  • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
2 maverick 47Ozg     
adj.特立独行的；不遵守传统的；n.持异议者，自行其是者
参考例句：
  • He's a maverick.He has his own way of thinking about things.他是个特异独行的人。对事情有自己的看法。
  • You're a maverick and you'll try anything.你是个爱自行其是的人，样样事情都要尝试一下。
3 innovative D6Vxq     
adj.革新的，新颖的，富有革新精神的
参考例句：
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
4 interactive KqZzFY     
adj.相互作用的，互相影响的，（电脑）交互的
参考例句：
  • The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
  • This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。

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