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MICHEL MARTIN, HOST:
Back to the ongoing1 trade conflict with China. The list of Chinese imports to the U.S. subject to increased tariffs3 runs 194 pages long. It includes things like frozen fish filets and bamboo furniture parts. The U.S. companies that depend on those items are evaluating what this means for their businesses, and that will determine how much consumers will pay. NPR's Yuki Noguchi has this report on how one business, a U.S. bike maker4, is affected5 by tariffs in ways you might not expect.
YUKI NOGUCHI, BYLINE6: When Zakary Pashak I moved to Detroit in 2011, the city was reeling. But Pashak saw opportunity.
ZAKARY PASHAK: What drew me to Detroit was the history, the music, the manufacturing. But, I mean, it was also the state that the city was in at that time.
NOGUCHI: The financial crisis had slammed automakers. Thousands were laid off. Many of those workers abandoned their homes. Pashak envisioned an urban revival7. Using those idle factories and workers, he wanted to build an American-made bicycle. That's how Detroit Bikes was born. As a domestic bike maker, Pashak is in a tiny minority. Nearly all bicycles sold in the U.S., 94%, come from China. At times, he endured ridicule8 at trade shows.
PASHAK: I'd get, you know, kind of surly bike mechanics coming up and telling me that my product stunk9 or, you know, whatever. There's definitely a fair bit of attitude in my industry.
NOGUCHI: But last September, the industry's tune10 abruptly11 changed. The first round of tariffs upped the cost of imported Chinese bikes by 10%.
PASHAK: All of a sudden, I felt like, you know, the belle12 of the ball or something.
NOGUCHI: Companies saw this rare U.S. bike maker as a potential partner. This month, the Trump13 administration upped tariffs - basically import taxes - by an additional 15%. Now several companies seeking to avoid those fees are considering hiring Detroit Bikes to manufacture bikes for their brands.
PASHAK: If these tariffs are still in place next year at this time, I would anticipate that would probably be quite good for my business.
NOGUCHI: But the tariffs aren't all good for Detroit Bikes. In fact, Pashak says the effects are so convoluted14 he's not sure yet whether they will ultimately help or hurt. For one thing, Detroit Bikes relies on imported parts, the lion's share of which come from China.
PASHAK: Like, the rims15, spokes16, the tires, the tubes...
NOGUCHI: Tariffs on those also increased 25%, driving up Detroit Bikes' expenses. To counteract17 that, Pashak is painstakingly18 evaluating each part to see whether cheaper alternatives are available elsewhere.
PASHAK: We'd want to be buying from Taiwan. Cambodia's sort of a new game, but it's sort of the new, you know, hot country, I guess, that everyone's trying to rush into.
NOGUCHI: Businesses like Detroit Bikes react to tariffs in many ways. Finding alternate sources of goods is a significant one. If Pashak succeeds in finding cheaper substitute parts, he keeps costs down on his $500 bikes. That then blunts the overall price increase for his customers. Economists19 like Amit Khandelwal call this substitution.
AMIT KHANDELWAL: The impacts of these wars depend heavily on the substitution effect.
NOGUCHI: Khandelwal teaches international business at Columbia University. He says some substitutes are relatively20 easy to find. When China slapped retaliatory21 tariffs on American soybeans and corn, for example, buyers quickly turned to suppliers in South America. But finding replacements22 for things like bike chains or software chips is considerably23 harder. You can't just gin up a factory.
KHANDELWAL: Generally, the more specialized24 product often take longer to substitute.
NOGUCHI: And timing25 is a key factor here. It's unclear whether the tariffs will remain for a week, a month or years. Businesses I talked to, from farmers to retailers26, are reluctant to make big changes when they can't plan for the long haul. Zakary Pashak says he's already mapped out some ingenious - if complicated - workarounds if the tariffs stay put. It might involve a web of countries.
PASHAK: I can bring in Chinese parts to Canada at no tariff2 code, bring in a Cambodian frame to Canada, or ship my American frames up to Canada, put the parts on them, and then import them into the country.
NOGUCHI: Doing so would relieve his tariff burden but would take months. In the meantime, he says tariffs might go away next week. So the easiest solution for many companies in the short run is to raise prices. Many of Detroit Bikes' rivals who rely on imported Chinese bikes say they'll have no choice. But Pashak says he's not sure if his company will follow suit.
PASHAK: It might be better for me strategically just to let all my competitors raise their prices because they have to.
NOGUCHI: He says he'll continue exploring options to make the tariffs work to his advantage. Yuki Noguchi, NPR News.
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