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Travel company tells Danes to have sex on holiday

Summary

28 March 2014

A Danish travel company claims that sending more couples to romantic cities like Paris could help them have more children. A new advertising¹ campaign says that while a recent UN survey said Denmark was the happiest nation on Earth, it's not the sexiest. 

Reporter:

Malcolm Brabant

Report

In a video commercial, the company asks whether sex can 'save' Denmark. The country has a problem, it says. The birth rate is at its lowest for 27 years.

Amid² images of empty playgrounds and old people, the company says it's concerned that the country won't be able to support its ageing population. 

Using a sexologist to support its thesis³, the company claims that holidays in romantic destinations like Paris are good for the cause, as couples have 46% more sex while on vacation. 

It's offering what it calls an ovulation discount to women who supply details of their menstrual cycle so they can travel at their most fertile⁴ time. And it's staging a competition for those who can prove that they made a baby while on vacation. The prize? A supply of infant⁵ products and a child-friendly holiday.