福克斯新闻 Britain Battles In App Purchases Targeting Kids

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You might know how easy it is to run up massive smartphone bills on games and apps, but do your kids? Britain is trying to find a way to help parents avoid the costly¹ gaming trend.

FOX News Radio’s Simon Own reports from London:

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Earlier this year, British parents Greg and Sharon Kitchen got a shock when they found out their five year-old managed to spend two and a half thousand dollars playing a game on their iPad, all down to easily purchased in-game extras. British authorities are trying to avoid a repeat.

Elithorn: “They don’t always understand that in-game currency is real money and firms shouldn’t be exploiting childhood innocence².”

Cavendish Elithorn with Britain’s Office for Fair Trading, which is threatening app developers with legal action if they don’t ease up on tactics which could be considered unfair; like suggesting a game character would be disappointed if the player didn’t spend money.

In London, Simon Owen, FOX News Radio.