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The Year in Social Media
This year, social media services gained a lot of attention for their growth methods and for their influence.
The Associated Press recently looked back at 2023 to see what developments in social media were most important and what might be ahead.
Twitter becomes X
In October of 2022, businessman Elon Musk1 took over Twitter. He promised to make big changes at the social media service. Musk is known for leading the electric vehicle company Tesla and SpaceX, a space transport company. He bought Twitter for $44 billion dollars.
Musk dismissed about 75 percent of the company's workforce2 soon after the deal was completed. He said the dismissals were necessary to make Twitter more effective and to increase profits. He also announced plans to have Twitter users pay eight dollars a month to keep their verified accounts. Verified accounts are identified as belonging to people with a lot of followers3.
As chief, Musk also lifted some existing restrictions4 on users, including many well-known people who had been barred by earlier Twitter leadership. Former U.S. President Donald Trump5 was among the Twitter users whose accounts were reinstated.
Musk said those changes were part of a larger effort to protect the free speech of Twitter users. But critics said his plans were likely to increase the amount of harmful content and hate speech on the service.
This year, the AP noted6 that some LGBTQ groups have raised concerns that X is less safe. Some activist7 groups said they have left the service.
Many Twitter users chose to leave the service earlier this year because of Musk's changes. Some advertisers stopped doing business with the company. In October, X said it had over 500 million users and is adding users all the time. The company also said it has improved in combating misleading or false information by using Community Notes. X says it uses over 100,000 people to help confirm information.
Musk has said he hopes to change X into an "everything app" like China's WeChat. But it remains8 unclear if U.S. and Western users like the idea of using one app for nearly all their needs.
Social media competition
Many users criticized the changes Musk was putting in place at X. Other services aimed to provide competition.
Mastodon is a service from a German software developer that lets users share information across several apps. Bluesky is a service that came out of Twitter and has connections to former Twitter chief Jack9 Dorsey. Bluesky operates by invitation only.
Some users who did not like the changes to Twitter went to those services.
In July, the parent company of Facebook, Meta, launched another rival to X called Threads. Millions of people joined after the announcement. In December, Meta chief Mark Zuckerberg announced that the company was testing "interoperability." That is an idea that lets people use their accounts on different services, or platforms. Zuckerberg said the company was performing a "test where posts from Threads accounts will be available on Mastodon and other services that use the Activity Pub protocol10."
Is social media good for children's mental health?
Social media's influence on children's mental health gained a lot of attention this year. The U.S. surgeon general warned in May that there is not enough evidence to show that children and teenagers are safe using the services. Dr. Vivek Murthy called for technology companies and parents to take "immediate11 action to protect their kids now."
Murthy noted how social media is pushing big changes in the way children think of themselves, form friendships and experience the world.
In October, about 33 states brought legal action against Meta for harming young people's health. The legal action said the company regularly collects information on children under 13 years of age.
And in December, the Federal Trade Commission (FTC) proposed major changes to laws controlling the way companies can follow and advertise to children. The agency proposed turning off targeted advertisements to children under 13 and limiting notifications to them.
And in 2024...
Artificial intelligence powers chatbots that perform writing tasks and create material for users of services like ChatGPT. In the fall, Meta chief Zuckerberg said his company was "building the future of human connection." He said that people will soon communicate with hologram versions of their friends, coworkers and others. The company demonstrated AI bots using the images of famous people such as Snoop Dogg and Paris Hilton. Meta believes many social media users will want to interact with celebrities12.
Enberg, the social media expert, said AI will be used throughout social media platforms. "Social apps will use AI to drive usage, ad performance and revenues, subscription13 sign ups," and business activity, she said. Experts say social media services learned from Musk's X that subscriptions14 are a good way to make money.
Important elections will take place in the United States, India and other places in 2024. Some experts are worried about AI's abilities to create materials that can contain misinformation and then spread on social media.
A.J. Nash is an official with ZeroFox, an internet security company based in the state of Maryland. Nash said materials spread this way will have a "major" influence on elections.
"We're not prepared for this," he said.
Words in This Story
rival –n. a person or group which is trying to be more successful than another or trying to defeat its opponent
revenues–n. money from business, investment or taxes subscriptions –n. (pl.) agreements for payment in exchange for a regular service
hologram –n. a projected image that looks like it has depth, width and length but is only an image
1 musk | |
n.麝香, 能发出麝香的各种各样的植物,香猫 | |
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2 workforce | |
n.劳动大军,劳动力 | |
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3 followers | |
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件 | |
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4 restrictions | |
约束( restriction的名词复数 ); 管制; 制约因素; 带限制性的条件(或规则) | |
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5 trump | |
n.王牌,法宝;v.打出王牌,吹喇叭 | |
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6 noted | |
adj.著名的,知名的 | |
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7 activist | |
n.活动分子,积极分子 | |
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8 remains | |
n.剩余物,残留物;遗体,遗迹 | |
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9 jack | |
n.插座,千斤顶,男人;v.抬起,提醒,扛举;n.(Jake)杰克 | |
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10 protocol | |
n.议定书,草约,会谈记录,外交礼节 | |
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11 immediate | |
adj.立即的;直接的,最接近的;紧靠的 | |
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12 celebrities | |
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉 | |
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13 subscription | |
n.预订,预订费,亲笔签名,调配法,下标(处方) | |
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14 subscriptions | |
n.(报刊等的)订阅费( subscription的名词复数 );捐款;(俱乐部的)会员费;捐助 | |
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