大学英语听力第四册 lesson 12

（单词翻译）

　　Lesson 12
PART A
1. W: The train was supposed to arrive at 9 o’clock.
M: Nine o’clock! But it’s already 9:30.
Q: What does the man mean?
2. W: Is Jane ready to go to the airport?
M: Ready? She hasn’t even finish packing.
Q : What does the man mean?
3. W: Come and help me move the sofa, John.
M: Help you? Can't you see I have my hands full with all this typing?
Q: What can you infer¹ from the man's response?
4. M: I think it's starting to rain.
W: Starting to rain? Look, the grounds are already wet.
Q: What does the woman mean?
5. W: Tom said he could get some tickets for the game if you're interested.
M: If I'm interested! I've been trying to get tickets everywhere.
O : What does the man mean?
6. M: How about asking Judy to the picnic next Sunday?
W: Ask Judy? She's the one who's planning the whole thing.
Q: What does the woman mean?
7. M : I'm going to spend two evenings on the computer programming.
W: Two evenings? Dr Smith said it should be at least a week.
Q: What does the woman mean?
8. W: I paid 50 dollars for these books at the Eaglewood Bookstore. They're really too expensive. M: Too expensive? They cost a lot more in other bookstores.
Q : What does the manmean?
9. W: Cathy seemed to be quite pleased with her new apartment.
M: Pleased? She could hardly contain herself.
Q: What does the man mean?
10. M: I think Liz is about to leave for her trip to New York.
W: About to leave? She's already in New York.
Q: What does the woman mean?
PART B Macro-Listening
Passage
How to Advertise for a Bank
Tapescript
Do you know how to advertise for a bank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit² money and cash a check. But it's much more than these, And we have to tell people this in our advertisement.
There are several things to, think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment³ only? Or should it also appeal to students, housewives, retired⁴ workers, or even children? It is a good" idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.
The next question is how to attract people of different social groups to our bank. The usual gimmick⁵ is to offer free gifts. For example, portable⁶ radios or T-shirts for the young, and gold pens for business executives⁷. That always works⁸. But what do we give to our best customers? That's another question. What about leather diaries, for example?
Banks are very competitive⁹. We have to think of something new to offer our customers. That's the third problem. Ours is one Of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and savings¹⁰ accounts and a full range of investment¹¹ plans to suit the needs of their customers, as well as the 24-hour ATM banking¹² which makes it much faster and easier for customers to withdraw¹³ cash or do other things. To attract more customers to our bank, it is essential that we have something that no other bank offers.
The last problem is where to put the advertisement, on television, of course, but what about journals¹⁴ and newspapers? Which ones are more suit- able? And when and how often? These are also questions we have to ask our- selves about advertising¹⁵ for a bank.
Dialogue
'We Were Born to Help You Do It Better'
Tapescript
Joyce Dad !
Father Yes? What's the matter, Joyce?
Joyce I'm wondering if I should buy a pair of tennis shoes. I'm going to join the tennis club in school.
Father Why not? It's good that you finally play sports.
Joyce But I'd like to have Adidas.
Father Adidas? It's expensive. It's for the Chicago Bulls¹⁶!
Joyce No. All the guys in the school tennis team are wearing Adidas, boys, as well as girls
Father But none of us has ever had Adidas and we used to play quite OK.
Joyce Here, Dad, is an ad about Adidas. Can I read it to you?
Father Go ahead.
Joyce 'Over forty years ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been running and winning ever since. In fact, Adidas has helped them set over 400 world records in track and field alone.'
Father Nonsense¹⁷! The players have to go through a lot of hard training and practice. It's nothing to do with the shoes. They may be comfortable, but ...
Joyce You're right, Dad. The ad goes on to say 'You are born to run. And we were born to HELP YOU DO IT BETTER.'
Father Hmm. It may be good for running, but you don't run.
Joyce Listen, ' ... Maybe that's why more and more football, soccer, basketball and tennis', see? 'TENNIS players are turning to Adidas. They know that, whatever their game,, they can rely on Adidas work-
Manship and quality in every product we make.’
Father OK, OK, dear. I know Adidas is good. But how much is a pair of your size?
Joyce Your don’t have to worry about that, Dad. I’ve saved some money since last Christmas. I just want to hear your opinion.
Father That’s good. I have been wanting to have a pair of Adidas sneakers myself.