文章列表

• 1.乔布斯传 第156期:爆炸式宣传
• Publicity Blast 爆炸式宣传 Over the years Steve Jobs would become the grand master of product launches. 多年来，史蒂夫乔布斯已成为产品发布大师。 In th...
• 2.乔布斯传 第155期:"1984"起惊雷(4)
• He ended up not needing to. 不过，他最终根本无须出这一半的钱。 The agency was able to sell off the thirty-second time slot, 广告公司把30秒的广告时段卖...
• 3.乔布斯传 第154期:"1984"起惊雷(3)
• When Jobs previewed the ad for the Apple sales force at the meeting in Hawaii, they were thrilled. 当乔布斯在夏威夷销售会议上展示这段广告时，人们激动...
• 4.乔布斯传 第153期:"1984"起惊雷(2)
• But he also realized, deep inside, that he had increasingly abandoned the hacker spirit. 但他内心深处意识到，自己正日益摒弃黑客精神。 Some might even ...
• 5.乔布斯传 第152期:"1984"起惊雷
• The 1984 Ad 1984广告片 In the spring of 1983, when Jobs had begun to plan for the Macintosh launch, 1983年春，乔布斯开始计划麦金塔电脑的发布， he aske...
• 6.乔布斯传 第151期:真正的艺术家总能完成作品(2)
• That put all the more pressure on the Macintosh, due out in January 1984, three months away, to save the day against IBM. 这一切都令将于3个月后（即198...
• 7.乔布斯传 第150期:真正的艺术家总能完成作品
• Real Artists Ship 真正的艺术家总能完成作品 The high point of the October 1983 Apple sales conference in Hawaii was a skit based on a TV show called Th...
• 8.乔布斯传 第149期:蜜月(4)
• Sculley began to believe that Jobs's mercurial personality and erratic treatment of people were rooted deep in his psychological makeup, 斯卡利开始相...
• 9.乔布斯传 第148期:蜜月(3)
• This was self-delusion, and it was a recipe for disaster. 这是一种自我欺骗，迟早会酿成灾难。 Jobs began to sense it early on. 乔布斯很早就察觉到了这点...
• 10.乔布斯传 第147期:蜜月(2)
• Jobs confided in Sculley that he believed he would die young, 乔布斯向斯卡利坦言，他认为自己年轻的时候就会死去， and therefore he needed to accomplish...