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America's Drive-In Movie Theater Turns 78
This coming Monday marks a nostalgic anniversary in American culture. On June 6, 1933, the world's first drive-in movie theater opened in Camden, New Jersey1.
By 1950, there were 4,000 of these "movies under the stars" across the country. Almost 80 years later, only a couple hundred survive.
At the drive-in - or what some of us called "the drive-in picture show" to distinguish it from drive-in restaurants - instead of wedging yourself into a theater seat next to talkative strangers, crying babies and large people blocking your view, you watched a movie on a huge screen from the comfort of your car, side by side with dozens of other autos in a sprawling2 parking lot.
You could bring your cranky baby along without disrupting anyone. Teenagers adored the romantic privacy of a dark automobile3, to the point that some media referred to drive-ins as "passion pits."
The movies themselves mostly ranged from family fare to second-rate monster, science-fiction, and action thrillers4. The sound that squawked out of the little speaker that you attached to your car window was tinny at best.
But the concession5 stand at the "Starlite" or "Hi-Way" or "Sunset" Drive-In did offer a full and fattening6 menu of fried food, popcorn7 and sodas8. A lot of people smuggled9 in stronger drinks as well, and it wasn't unheard of to sneak10 in a person or two in the trunk, to avoid paying for more tickets.
The spread of daylight saving time cut into drive-in attendance, since dusk came late on balmy summer nights and the movie couldn't start until 9 p.m. or later. The advent11 of color television and video rentals12 kept people home as well.
When some drive-in owners sought to boost revenue by showing risqué movies, neighbors, parents and police drove them out of business. Other owners sold out to housing and shopping-center developers.
Many U.S. cities have tried to recapture the nostalgic feeling of outdoor movies by showing films in parks and pedestrian malls. But patrons sit on blankets, not in their '54 Chevys.
And no one's writing tunes like the Beach Boys' "Drive-In" song, which goes, in part:
Every time I have a date there's only one place to go
That's to the drive in
It's such a groovy place to talk and maybe watch a show
1 jersey | |
n.运动衫 | |
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2 sprawling | |
adj.蔓生的,不规则地伸展的v.伸开四肢坐[躺]( sprawl的现在分词 );蔓延;杂乱无序地拓展;四肢伸展坐着(或躺着) | |
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3 automobile | |
n.汽车,机动车 | |
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4 thrillers | |
n.紧张刺激的故事( thriller的名词复数 );戏剧;令人感到兴奋的事;(电影)惊悚片 | |
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5 concession | |
n.让步,妥协;特许(权) | |
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6 fattening | |
adj.(食物)要使人发胖的v.喂肥( fatten的现在分词 );养肥(牲畜);使(钱)增多;使(公司)升值 | |
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7 popcorn | |
n.爆米花 | |
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8 sodas | |
n.苏打( soda的名词复数 );碱;苏打水;汽水 | |
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9 smuggled | |
水货 | |
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10 sneak | |
vt.潜行(隐藏,填石缝);偷偷摸摸做;n.潜行;adj.暗中进行 | |
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11 advent | |
n.(重要事件等的)到来,来临 | |
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12 rentals | |
n.租费,租金额( rental的名词复数 ) | |
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