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American Girl Doll Store Sells Innocence1 and Mothers Are Buying
This week Americans charge into one of the busiest shopping weeks of the year, picking up final Christmas gifts as the December 25 holiday fast approaches. Reports about retail2 sales have been mixed this holiday season, but American Girl, which sells dolls, books and accessories, does not seem to be feeling the pinch of a tight economy. Our reporter visited the company’s store in suburban3 Washington.
Meet Kaeli… and her doll that looks just like her … also named Kaeli.
“We got matching outfits4 and I love to match with my doll," said Kaeli. "It makes me feel kind of cool because I have a friend just like me.”
We caught up with Kaeli Chang and her mother Liane Whalen-Chang at the American Girl store in Tysons Corner, Virginia. Kaeli is choosing final Christmas gifts she hopes to receive.
After browsing5 a bit, she decides to take her doll to the store’s doll hair salon6.
Kaeli got her first American Girl doll just after she was born, and her collection has grown steadily7 ever since.
“I have nine American Girl dolls all together because my mom is an awesome8 shopper," she said.
“What I like about it … it kind of brings back the innocence of the kids," said Kaeli's mother. "They grow up too fast. So American Girl allows her to just be a little girl a little bit longer."
American Girl, the store, sells dolls representing periods in American history, alongside books that tell each doll’s story. This doll, Kit9 Kittredge, grew up in the 1930s during the Great Depression.
Also for sale: dolls that look just like your daughter, with accessories matching her interests. But it costs. The doll itself is $100. Add accessories to that and the bill can quickly add up.
Shoppers here are not complaining.
This granddaughter, grandmother and mother shop together.
"I like the historical aspects and the quality of the products," said shopper Michelle Saville.
“We wanted to speak to girls who were 8, 9, 10 years old and say whatever your passion is whatever you are interested in right now hang onto that," said shopper Valerie Tripp.
Valerie Tripp has authored more than 30 American Girl books. She loves writing for 8-year-olds, she says, because most are reading independently for the first time.
“The ability to walk into someone else’s shoes is a wonderful life skill," she said. "If you can read about someone who lived in a different time and kind of walk into her world. Isn’t that a wonderful way of learning.”
Kaeli Chang loves the books. But she doesn't think she'll buy the dolls for her daughters.
“I don’t think I am going to have daughters," she said. "I want to be single and a doctor.”
So the company may lose Kaeli, but there are many other pint-sized customers right behind her.
1 innocence | |
n.无罪;天真;无害 | |
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2 retail | |
v./n.零售;adv.以零售价格 | |
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3 suburban | |
adj.城郊的,在郊区的 | |
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4 outfits | |
n.全套装备( outfit的名词复数 );一套服装;集体;组织v.装备,配置设备,供给服装( outfit的第三人称单数 ) | |
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5 browsing | |
v.吃草( browse的现在分词 );随意翻阅;(在商店里)随便看看;(在计算机上)浏览信息 | |
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6 salon | |
n.[法]沙龙;客厅;营业性的高级服务室 | |
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7 steadily | |
adv.稳定地;不变地;持续地 | |
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8 awesome | |
adj.令人惊叹的,难得吓人的,很好的 | |
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9 kit | |
n.用具包,成套工具;随身携带物 | |
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