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(单词翻译)
Unit 97
Buy Nothing Day
The singer Elton John took legal action against his managers, accusing them of not looking after his money properly. During the court case, the lawyers asked for a detailed1 breakdown2 of the money he spent over the past year. It turned out that he had spent $289,000 on flowers.
For many, this is just another example of rock star extravagance. Why become a world famous star if you cannot spend thousands on flowers or anything else that appeals?
But others take a more critical view of this kind of spending. Our consumer culture is out o control. Once, we shopped to buy what we needed. Now we shop for other reasons: to impress each other, to fill a void3, to kill time. That's the message from a group of activists4 behind "Buy Nothing Day". First held in Canada in 1992, "Buy Nothing Day" is celebrated5 on the last Friday in November and has spread to major cities across the world.
On November 25, 2000, campaigners in North America hit the streets, handing out leaflets6 suggesting alternatives to shopping, and putting up posters with the message: "Warning -- all they want is your money." Behind these activities is a conviction7 that consumerism has commercialized society. Advertisements follow people everywhere. Sponsors bring every musical or sporting event to the fans. Public spaces and surfaces are covered by logos. Everywhere people go, a voice in their ears says: "Buy me."
This is having a disturbing effect. Around 700,000 people in Britain and up to 15 million people in the US are compulsive shoppers, it is claimed. These shopaholics have low self-esteem and respond to the promises of glamour8, wealth and popularity9 made by famous brands. They need to shop to feel fulfilled. Eventually they become addicted10.
Critics of "Buy Nothing Day" say it is not a good cause. For millions of people across the world, every day is buy nothing day. Why not go to Africa and organize a "Buy Something Day"? Supporters argue that people in rich countries will do more to tackle11 world poverty when they change their own attitude to money and consumption12.
On the streets, the "Buy Nothing Day" activists generally get a friendly reception. People listen as they make their point. They nod their heads in agreement. Then they go ahead and shop. It takes more than an idealistic young person to stop the commercial tide.
With so much of the global economy dependent on consumers, it can be argued that shopping is even a kind of duty. But the "Buy Nothing Day" message is still worth hearing. Be an individual, it says. Be independent of commercial pressure. These are great qualities to have. Where can I buy them?
1 detailed | |
adj.详细的,详尽的,极注意细节的,完全的 | |
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2 breakdown | |
n.垮,衰竭;损坏,故障,倒塌 | |
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3 void | |
n.空虚,空白,真空;adj.空的,缺乏的,无效的;vt.清空,释放,取消,离开;vi.排泄 | |
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4 activists | |
n.(政治活动的)积极分子,活动家( activist的名词复数 ) | |
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5 celebrated | |
adj.有名的,声誉卓著的 | |
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6 leaflets | |
n.传单,散页印刷品( leaflet的名词复数 ) | |
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7 conviction | |
n.确信,坚定的信仰;说服,信服;定罪 | |
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8 glamour | |
n.魔力,魅力;vt.迷住 | |
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9 popularity | |
n.普及,流行,名望,受欢迎 | |
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10 addicted | |
adj.沉溺于....的,对...上瘾的 | |
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11 tackle | |
n.工具,复滑车,扭倒;v.处理,抓住 | |
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12 consumption | |
n.消费,消耗,消费额,消耗量,结核病 | |
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