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'Personal Touch' Helps Family Eatery Thrive1
It's another busy day at Primo Family Restaurant, a popular dining spot in Alexandria, Virginia, for more than 25 years. C.A. Savoy says, he doesn't like the atmosphere or food at the chain restaurants.
“Everything in here is home cooking," Savoy says. "It’s all fresh food and delicious.”
Server2 Tina Mitrakas has worked at Primo’s since it opened. “I like my customers. Everybody is friendly. I like the people I work with. It’s like my second home.”
Lynne Sepple's son Nick is here, celebrating his birthday. “My son has been here since he was six days old. He’s been here once a week since then and now he’s 10.”
Mary Wise, who often stops by after work, says Primo’s feels comfortable. “It is a place where you can consistently3 have good food, not too expensive. You know you’re never going to be confronted4 with something that’s a surprise. I think people like that.”
Another appeal, she says, is owner Jim Nicopoulos who is often seen mingling5 with patrons6 in the dining room.
“I like to get involved with my clients," he says. "I find out about them. I touch them. I have to be involved with my customers and my staff at the same time.”
Everyone calls him Jimmy, including Savoy and his wife who are long-time patrons.
“We’ve become part of Jimmy’s family now," Savoy says. "He refers to Joyce and I as his mother and father.”
Nicopoulos bought Primo’s five years ago, and it is truly a family business, from the old photos of relatives on the wall, to the dining area, where his father-in-law7 seats patrons, to the kitchen, where his cousin Spiro Routoulas prepares Greek8 specialties9.
“He’s a funny guy," Routoulas says. "He comes inside the kitchen and tastes what I make. Oh, it’s fun.”
Besides the food and friendliness10, Nicopoulos believes Primo’s has another appeal over the chain restaurants.
“Chain restaurants have to go through a process of buying their food from large industries and distributors," he says. "We can get our produce local and our meats.”
Elizabeth Bessel notices the difference. That's why she stays away from the nearby chains.
“I don’t find the food [there] to be that great," she says. "When I eat here, Jimmy will come to the table and tell us that he got that produce from somebody’s farm.”
Nicopoulos thinks there’s room in the neighborhood for both family and chain restaurants.
Customer C.A. Savoy agrees. “It’s been here for 25 years and I see it being here for 25 more years.”
1 thrive | |
v.兴旺,繁荣,茁壮成长 | |
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2 server | |
n.服伺者,服勤者,伺候者 | |
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3 consistently | |
ad.一贯地,一直 | |
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4 confronted | |
面对( confront的过去式和过去分词 ); 使面对; 使对质; 处理 | |
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5 mingling | |
adj.混合的 | |
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6 patrons | |
赞助人( patron的名词复数 ); 资助人; 老主顾; 名义赞助人(支持慈善组织等的名人,名字常用于有关的广告宣传中) | |
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7 father-in-law | |
n.岳父,公公 | |
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8 Greek | |
adj.希腊(人)的,希腊语的;n.希腊人;希腊语 | |
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9 specialties | |
n.专门,特性,特别;专业( specialty的名词复数 );特性;特制品;盖印的契约 | |
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10 friendliness | |
n.友谊,亲切,亲密 | |
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