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Candidates Spending Millions on Undecided Ohio Voters
Halloween decorations in Ohio share the yard with political signs. Ohio is called "the batteground of all battleground states" and it could decide the election.
The midwestern state is a cross-section of America: urban and suburban1. Rural and industrial.
Stark2 County is a bellwether3 county, meaning it chose the winning candidate in nearly every election over the last 50 years.
In one house in Stark County's township of Perry sits the target of both campaigns: an undecided voter.
Gust4 Callas changes the channel to cable TV, trying to avoid the ads vyying for his vote. In the past two months, he's watched plenty. "Probably 300 to 400 of them easily," Callas said.
He can't escape the campaigns. They call him. They write him at work. They interrupt his music as he drives. And, they surround his workout at the gym.
Callas resents them, but says they don't sway him. He describes himself as five percent either side of the middle, a voter who picks the candidate not the party.
“I’m waiting to see who’s going above the fray5. In my opinion, being snarky or spinning or distorting the truth -- to me, that’s not my president," Gust said.
The candidates have already spent a record $2 billion, more than $100 million, just on Ohio ads.
According to Kantar and Wesleyan Media, Callas is watching some of the 8,000 ads purchased in northeast Ohio.
In the final weeks of a tight race, psychologists say one ad can make a difference.
But this year, many agree, they are more frequent and more negative than ever.
”I just turn the channel. They don’t do anything for me. I tune6 them out,“ said one man.
Back inside, Callas flips7 the channel too.
“I’m going to wait and see, and I may make that decision when I’m at the ballot8 box,” Callas said.
For now, the millions spent on him aren't working.
1 suburban | |
adj.城郊的,在郊区的 | |
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2 stark | |
adj.荒凉的;严酷的;完全的;adv.完全地 | |
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3 bellwether | |
n.系铃的公羊,前导,领导者,群众的首领 | |
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4 gust | |
n.阵风,突然一阵(雨、烟等),(感情的)迸发 | |
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5 fray | |
v.争吵;打斗;磨损,磨破;n.吵架;打斗 | |
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6 tune | |
n.调子;和谐,协调;v.调音,调节,调整 | |
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7 flips | |
轻弹( flip的第三人称单数 ); 按(开关); 快速翻转; 急挥 | |
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8 ballot | |
n.(不记名)投票,投票总数,投票权;vi.投票 | |
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