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Social Media Draw More US Women to Clothing Swaps2
About 300 women came to the cafeteria of the West Springfield High School to lay out gently used shirts, dresses and other items they no longer wanted. In return, they could take home almost anything they like.
Student volunteer Ashley Moore loved the concept. "I brought five shirts and got two nice pairs of boots," she said. "They were like new, not even used!"
A resident of the nearby Virginia suburb of Alexandria, Daphne Steinberg, said she was attracted by the prospect4 of finding something special. One of her finds included a shirt by American brand LOFT5, originally known as Ann Taylor LOFT.
"Ann Taylor is a really nice women's designer and I will totally wear this to work," Steinberg explained. "I love that I can outfit6 myself for work, have a good time doing it, not totally bankrupt myself."
Green benefits
Among the vendors7 offering special deals to the clothing swappers was Waldorf, Maryland-based energy healer Sandy Van Dusen. She liked the idea that clothes were finding new homes rather than getting thrown away and ending up in a landfill.
"It helps to keep the Earth green," she said. "There is no point, in my opinion, in continuing to buy new clothes when we can reuse what is already here, give it a new home, let somebody else love what you used to love."
Organizer Kim Pratt's Frugal8 Fashionista group raised about $700 at the event, by charging a $5 entry fee for the swappers, a $25 table fee for the vendors, and selling raffle9 tickets for various prizes.
Community giving
The group used half of the money to cover operating costs and donated the other half to the school's debate team.
The Frugal Fashionistas support several charitable causes through their events. They deliver all 'unswapped' clothes to shelters for victims of domestic violence and raise money for anti-sexual violence organization Rape10, Abuse & Incest National Network (RAINN).
Pratt said her inspiration is Suzanne Agasi, who began hosting private swaps in San Francisco in 1996. After several years, Agasi's gatherings11 outgrew12 her home and she developed them into a business through her website ClothingSwap.com.
"I learned about it from her online," Pratt said. "I started doing this myself four years ago, and we have been doing it for four years, getting bigger and bigger each time we have a swap1."
Using the social media site meetup.com to promote the events has helped the Frugal Fashionistas to grow from 30 members to 1,300.
Challenges
Most of them respect clothing swap etiquette13. But Pratt said competition for desirable fashion can get heated.
"We have to tell people sometimes not to hover14 over the new people coming in with their clothing as they put it down. Some people tend to grab the stuff right out of their hands and it becomes like a free-for-all. We try to avoid that as much as possible."
Co-organizer Dianna Moy said the group plans to draw even more women to future swaps, but needs many volunteers to donate time, effort and money for that to happen.
"We found there is a big demand here in the DC area and very few that want to address it," said Moy. "We are very happy to help satisfy part of that necessity."
Fun factor
Enthusiasts15 also have been emphasizing the social aspect of their events to broaden the appeal.
Local group Dewdrop is promoting a May clothing swap in downtown Washington by offering cocktails16, style tips from experts and a fashion show to women who pay the $20 advance ticket fee.
At the Springfield event, a mini-dance party erupted in a part of the cafeteria as a female DJ played popular tunes17 like "Gangnam Style."
"We are all here because we like fashion," said swap attendee Steinberg. "Some of it might be like 10-year ago fashion, but we have a good time."
1 swap | |
n.交换;vt.交换,用...作交易 | |
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2 swaps | |
交换( swap的名词复数 ); 交换物,被掉换者 | |
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3 bartering | |
v.作物物交换,以货换货( barter的现在分词 ) | |
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4 prospect | |
n.前景,前途;景色,视野 | |
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5 loft | |
n.阁楼,顶楼 | |
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6 outfit | |
n.(为特殊用途的)全套装备,全套服装 | |
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7 vendors | |
n.摊贩( vendor的名词复数 );小贩;(房屋等的)卖主;卖方 | |
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8 frugal | |
adj.节俭的,节约的,少量的,微量的 | |
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9 raffle | |
n.废物,垃圾,抽奖售卖;v.以抽彩出售 | |
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10 rape | |
n.抢夺,掠夺,强奸;vt.掠夺,抢夺,强奸 | |
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11 gatherings | |
聚集( gathering的名词复数 ); 收集; 采集; 搜集 | |
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12 outgrew | |
长[发展] 得超过(某物)的范围( outgrow的过去式 ); 长[发展]得不能再要(某物); 长得比…快; 生长速度超过 | |
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13 etiquette | |
n.礼仪,礼节;规矩 | |
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14 hover | |
vi.翱翔,盘旋;徘徊;彷徨,犹豫 | |
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15 enthusiasts | |
n.热心人,热衷者( enthusiast的名词复数 ) | |
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16 cocktails | |
n.鸡尾酒( cocktail的名词复数 );餐前开胃菜;混合物 | |
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17 tunes | |
n.曲调,曲子( tune的名词复数 )v.调音( tune的第三人称单数 );调整;(给收音机、电视等)调谐;使协调 | |
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