雅思写作素材：广告对社会的利与弊

　　2. Advertising² itself is a business that has provided a great number of jobs.

　　3. With advertisements, people save a lot of time in shopping, looking for jobs, etc.

　　4. Daily life needs advertisements because the main function of advertising is to disseminate³ information on commodities, services, culture, employment, student enrolment and even marriage.

　　5. A cheerful, witty⁴ advertisement makes such a difference to a drab wall or a newspaper full of news of calamities⁵.

　　6. Without advertisements, newspapers, commercial radios and television companies could not survive.

　　7. You can find a job. rent an apartment, buy or sell a house, etc. by way of advertising.

　　8. Advertising is a process of artistic⁶ creation.

　　9. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products.

　　10. Advertising helps stabilize⁷ industry and employment, improves quality, and, by competition, helps keep prices within bounds.

　　Counter-arguments1. Advertisements are imposed upon a captive audience: e.g. on television.

　　2. Advertisements on TV are a nuisance: they interrupt television programmes at a shocking frequency.

　　3. Consumers have to pay more for the goods owing to the advertising expenses: high prices are maintained by such artificial means.

　　4. Advertisements are simply misleading and cheating. They are filled with flowery phrases and empty promises.

　　5. Fake advertising cheats consumers and, in some serious cases, threatens gullible⁸ people's lives.

　　6. Advertisers are inconsiderate to the public. What they care about is making money.

　　7. Advertisements are not -based on the quality of the goods, but on the principle that if one keeps talking about the same thing long enough, eventually people will pay attention to it.

　　8. Advertisements are an insidious⁹ form of brainwashing, using the same techniques, like slogans, catchphrases, etc.

　　9. Advertising is offensive: it appeals to baser instincts.

　　10. Advertising cheapens the quality of life: most ads are in poor taste.

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