财富精英励志演讲85:在疯狂中我们看到了天才(5)
时间：2014-07-24 01:33:03
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（单词翻译）
I'd like to just take a moment and thank the outgoing Board members. I think it has not heen an easy job to be a Board member of Apple over the last few years. These are very decent people and they've been trying very hard to do the right thing for the company. To welcome our new Board members, I think we have a really exciting task ahead of us: to help the management team and guide Apple back to health and to prosperity. And so I hope you'll agree that this is a pretty sweeping1 change. We're adding a tremendous amount of industry expertise2. We are not naming a Chairman at this time. We're going to wait till we have a new CEO, and sort things when that happens.
我想要用一点时间去感谢那些即将离任的董事会成员。我想这些年来作为苹果的董事会成员，并非易事。他们是非常不错的人，一直试图为公司做正确的事情，可谓尽心竭力。同时也欢迎新董事会成员的加入，我想我们有非常振奋人心的任务在眼前：管理整个团队并且引导苹果重新恢复生机和繁荣。因此，我希望 你们也认同，这是一个意义深远的变革。我们注入了巨大的行业知识和技能，我们这次不会指定一个董事长，而是等待一个合适的首席执行官出现，到时让他掌管—切。
OK, next. Market focus. I can't get anyone to tell me the
definitive3 market share number for Apple, but it's around 7%, from what I can gather. And the question is where is Apple relevant? Where is Apple still the
dominant4 player? Which market segments? And there are two. The first one, I call creative content. It's publishing, design, pre-press, etc. It's creative professionals using computers. And what's interesting is that Apple is still the dominant market leader for creative professionals, by far. It's like 80% of the computers used in
advertising5 and
graphic6 arts, design, pre-press are all Macintoshes. And 64%, that's the best number I can find, 64% of all Internet websites are created using a Mac. It's amazing.
好，接下来要谈市场定位的问题。是的，我不可能让任何人告诉我苹果确切的市场股份数字，但超过7%的部分是我能收集到的。问题的关键是，哪个领域对苹果来说意义重大？苹果在哪个领域仍然是主控角色？市场的主导在哪里？有两个。第一个我称之为创新产品， 也就是出版、设计、预印等等。 这是创新领域的专业人士使用的电脑。有趣的是，苹果仍然是为创新领域专业人士提供产品的市场主导。到目前为止，有约80%左右的Mac电脑被运用于广告及制图艺术、设计和预印方面。并且有64% 的互联网网页是用苹果电脑做的，这是我所发现的最棒的数字。这太不可思议了。
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