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2013年ESL之商务英语 04 A Publicity Stunt

时间：2014-09-05 06:11:48

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（单词翻译）

 

A Publicity1 Stunt2 

Hank: What’s that for? 

Svetlana: This costume? I’m planning a publicity stunt to get our store more business. 

Hank: You think that dressing3 up as a giant banana will get our store more business? 

Svetlana: We need to get media coverage4 for the grand opening of our store and attract as much attention as possible. I’ll be on hand to give sound bites and organize photo ops. 

Hank: How does a giant banana tie into our store? 

Svetlana: It doesn’t directly, but trust me, it’ll get noticed. 

Hank: I was thinking of a traditional marketing5 campaign, more along the lines of holding a contest or a giveaway. And I don’t see how a giant banana is going to get media attention. 

Svetlana: The person in the giant banana costume will skydive into the parking lot of the store. 

Hank: What idiot have you convinced to do that? 

Svetlana: Well, that’s actually why I’m here... 

 

Script by Dr. Lucy Tse 


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1 publicity ASmxx     
n.众所周知，闻名；宣传，广告
参考例句：
  • The singer star's marriage got a lot of publicity.这位歌星的婚事引起了公众的关注。
  • He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。
2 stunt otxwC     
n.惊人表演，绝技，特技；vt.阻碍...发育，妨碍...生长
参考例句：
  • Lack of the right food may stunt growth.缺乏适当的食物会阻碍发育。
  • Right up there is where the big stunt is taking place.那边将会有惊人的表演。
3 dressing 1uOzJG     
n.(食物)调料；包扎伤口的用品，敷料
参考例句：
  • Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
  • The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。
4 coverage nvwz7v     
n.报导，保险范围，保险额，范围，覆盖
参考例句：
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
5 marketing Boez7e     
n.行销，在市场的买卖，买东西
参考例句：
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。

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