2013年ESL之商务英语 08 Advertising in TV and Movies

（单词翻译）

Advertising¹ in TV and Movies 

Victoria: [clears her throat] Congratulations are in order. I just scored a product placement for our brand in the latest McQuillanator movie. Thank you, thank you very much. 

Gerard: Really? That’s great! Will it have a prominent place in the movie? 

Victoria: Well, you know how these things are. Our logo goes by in the blink of an eye, but millions of people are going to see it. 

Gerard: So will the star be wearing our logo on his shirt or something? 

Victoria: Something like that. 

Gerard: But not that. 

Victoria: No, it’s a little more subtle than that, but it’ll be embedded² into an important scene. 

Gerard: But where are they going to see it? 

Victoria: Is that really important? The important thing is that our brand will be associated with a major Hollywood movie. What more could we ask for? 

Gerard: Stop beating around the bush. Where in the movie will our logo appear? 

Victoria: All right. It’ll be on the bottom of the star’s shoes, on the sole, and the audience will be able to see it when he’s running. 

Gerard: Only if he’s running in slow motion, but he won’t be, right? If it goes by that quickly, it’ll be more like subliminal³ advertising. 

Victoria: Exactly! I hadn’t thought of it that way, but hordes⁴ of people will be going out to buy our products and they won’t even know why. I’m even more of a genius than I thought! 

Script by Dr. Lucy Tse